Track: Track 1
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What’s new in WordPress Playground?
Discover the latest evolution of WordPress Playground in a talk designed for every skill level. We will start with the new, easy-to-use web tools, including the Blueprints Editor, File Editor, and the new Admin Database Manager. Then, we will look under the hood at the architectural changes, like modular PHP versions and OpCache support, that…
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Why writing still matters in a video-first internet
In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay…
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Open source is democratic infrastructure – support it!
Open source is democratic infrastructure: built in public, improved by many, and trusted because it is transparent. But infrastructure does not maintain itself. In this talk, Marcel Bootsman shares a practical playbook for how companies and individuals can support open source without taking control, reduce burnout risk, and turn good intentions into sustainable contribution.
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How we made WP contribution part of our agency culture
Many people in the WordPress community want to contribute, but don’t know where to start, don’t feel confident enough, or simply don’t have the time. As an agency, we faced the same challenges. Client work was always prioritised, and contribution often felt like something you do *after hours* — or not at all. At the…
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The clarity dividend: accessibility as an SEO strategy
Is your website “invisible” to 23% of your potential customers and the world’s leading AI bots? Search engines no longer just look for keywords; they measure User Experience. In this talk, we’ll dive into the data proving that accessible WordPress sites rank higher and reach further. We’ll explore how designing for the disability community, including…
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AI search: why your whole company should care
AI Search isn’t just SEO’s problem anymore – it’s everyone’s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you’re probably already behind, what’s changed, and the quick wins you can implement now to catch up.
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Panel: the future of SEO
Search is no longer a single discipline. As AI-generated answers reshape how people find information online, SEO practitioners are being asked a new question: are you optimising for search engines, or for the models that are increasingly answering in their place? This panel brings together practitioners and strategists to tackle the defining tension in digital…
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Stop positioning into obscurity to unlock growth
In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.
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Three levels of atomic product-market fit
Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and…
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AI won’t save your marketing (but it might save your time and money)
AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.