Track: Track 1
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Stop positioning into obscurity to unlock growth
In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.
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Three levels of atomic product-market fit
Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and…
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AI won’t save your marketing (but it might save your time and money)
AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.
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Nobody knows what you know (and that’s your problem)
You’re good at what you do—but nobody knows it. This is the expertise-visibility gap, and it’s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects. Being good at what you do is not enough. The WordPress market is crowded. Clients…
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Why WordPress feels overwhelming for beginners
One of the most common questions beginners ask is: ‘What should I install?’ Themes. Plugins. Builders. Security tools. SEO tools. And the most honest answer is often: “It depends.” For experienced users, “it depends” feels normal. For beginners, it feels paralyzing. Because when everything is an option, every choice feels risky. Choosing the wrong theme…
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Documentation as a love language for the future you
You know that thing you do perfectly every time but can’t explain to anyone else? That client onboarding process you’ve refined over the years. That troubleshooting approach that just “makes sense” to you. That way, you organize projects that work beautifully in your head. Now imagine someone asks, “Can you show me how you do…
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How to not fail when expanding globally
Your webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process. This talk focuses on the things people consistently forget when going global and…
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The AI-first WordPress site: crawler to citation
AI platforms generated 1.13 billion referral visits by mid-2025, yet most WordPress sites aren’t ready. This practical session covers the complete AI optimization stack: strategic robots.txt configuration, structured data for AI comprehension, content patterns that earn citations, and measuring AI visibility. Leave with an actionable checklist to make your WordPress site AI-ready today.
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Accessibility in themes: easier than you think
Many theme developers assume accessibility-ready requirements are hard to meet — but that’s rarely true. This session shares practical insights from real theme reviews and shows how both block and classic themes can reach accessibility-ready status with manageable effort.
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The fight for the open web is a lie
For decades, open source advocates and Internet purists have rallied behind a righteous call: “we must fight to preserve the open web.” That rallying cry is all wrong. The web itself remains as open as the day Tim Berners-Lee created it – built on patent-free standards, decentralized architecture, and universal access. Yet today, billions of…