Track: Track 1
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Why WordPress feels overwhelming for beginners
One of the most common questions beginners ask is: ‘What should I install?’ Themes. Plugins. Builders. Security tools. SEO tools. And the most honest answer is often: “It depends.” For experienced users, “it depends” feels normal. For beginners, it feels paralyzing. Because when everything is an option, every choice feels risky. Choosing the wrong theme…
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How to not fail when expanding globally
Your webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process. This talk focuses on the things people consistently forget when going global and…
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Documentation as a love language for the future you
You know that thing you do perfectly every time but can’t explain to anyone else? That client onboarding process you’ve refined over the years. That troubleshooting approach that just “makes sense” to you. That way, you organize projects that work beautifully in your head. Now imagine someone asks, “Can you show me how you do…
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Accessibility in themes: easier than you think
Many theme developers assume accessibility-ready requirements are hard to meet — but that’s rarely true. This session shares practical insights from real theme reviews and shows how both block and classic themes can reach accessibility-ready status with manageable effort.
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The AI-first WordPress site: crawler to citation
AI platforms generated 1.13 billion referral visits by mid-2025, yet most WordPress sites aren’t ready. This practical session covers the complete AI optimization stack: strategic robots.txt configuration, structured data for AI comprehension, content patterns that earn citations, and measuring AI visibility. Leave with an actionable checklist to make your WordPress site AI-ready today.
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Human in the loop means something
Human in the loop is supposed to mean something. Instead, it’s become a comfort phrase. A checkbox instead of a choice about who does what. Humans bring knowledge, judgment, and context. AI brings scale, pattern recognition, and capacity beyond any individual. The real work is building products where both do what they’re good at. When…
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The fight for the open web is a lie
For decades, open source advocates and Internet purists have rallied behind a righteous call: “we must fight to preserve the open web.” That rallying cry is all wrong. The web itself remains as open as the day Tim Berners-Lee created it – built on patent-free standards, decentralized architecture, and universal access. Yet today, billions of…
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What’s new in WordPress Playground?
Discover the latest evolution of WordPress Playground in a talk designed for every skill level. We will start with the new, easy-to-use web tools, including the Blueprints Editor, File Editor, and the new Admin Database Manager. Then, we will look under the hood at the architectural changes, like modular PHP versions and OpCache support, that…
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Why writing still matters in a video-first internet
In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay…