Is your website “invisible” to 23% of your potential customers and the world’s leading AI bots? Search engines no longer just look for keywords; they measure User Experience. In this talk, we’ll dive into the data proving that accessible WordPress sites rank higher and reach further. We’ll explore how designing for the disability community, including the 1 in 7 people who are neurodivergent, creates a “Clarity Dividend” that makes your site easier for Google to rank and for AI agents to recommend. Leave with a practical roadmap to turn accessibility into your most effective, future-proof SEO strategy while honoring every user’s right to digital independence.

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