Track: Track 1
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What’s new in WordPress Playground?
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Discover the latest evolution of WordPress Playground in a talk designed for every skill level. We will start with the new, easy-to-use web tools, including the Blueprints Editor, File Editor, and the new Admin Database Manager. Then, we will look under the hood at the architectural changes, like modular PHP versions and OpCache support, that…
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Why writing still matters in a video-first internet
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In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay…
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Open source is democratic infrastructure – support it!
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Open source is democratic infrastructure: built in public, improved by many, and trusted because it is transparent. But infrastructure does not maintain itself. In this talk, Marcel Bootsman shares a practical playbook for how companies and individuals can support open source without taking control, reduce burnout risk, and turn good intentions into sustainable contribution.
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How we made WP contribution part of our agency culture
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Many people in the WordPress community want to contribute, but don’t know where to start, don’t feel confident enough, or simply don’t have the time. As an agency, we faced the same challenges. Client work was always prioritised, and contribution often felt like something you do *after hours* — or not at all. At the…
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The clarity dividend: accessibility as an SEO strategy
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Is your website “invisible” to 23% of your potential customers and the world’s leading AI bots? Search engines no longer just look for keywords; they measure User Experience. In this talk, we’ll dive into the data proving that accessible WordPress sites rank higher and reach further. We’ll explore how designing for the disability community, including…
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AI search: why your whole company should care
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AI Search isn’t just SEO’s problem anymore – it’s everyone’s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you’re probably already behind, what’s changed, and the quick wins you can implement now to catch up.
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Panel: the future of SEO
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Search is no longer a single discipline. As AI-generated answers reshape how people find information online, SEO practitioners are being asked a new question: are you optimizing for search engines, or for the models that are increasingly answering in their place? This panel brings together practitioners and strategists to tackle the defining tension in digital…
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Stop positioning into obscurity to unlock growth
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In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.