Track: Track 1
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Three levels of atomic product-market fit
Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and…
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AI won’t save your marketing (but it might save your time and money)
AI won’t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equaliser without losing what makes them different.
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Nobody knows what you know (and that’s your problem)
You’re good at what you do—but nobody knows it. This is the expertise-visibility gap, and it’s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects. Being good at what you do is not enough. The WordPress market is crowded. Clients…
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Building bridges, not just events: turning communities into opportunity ecosystems
We often think about tech events as stages, speakers, and schedules. But the real impact happens between people. Coming from Latin America to Europe, I joined the organising team behind South Impact, a community-driven initiative to strengthen the tech and innovation ecosystem in southern Spain. In its first edition in 2025, what started as small…
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WordPress for scientists: building engineering websites at CERN
How do you scale WordPress across multiple teams without losing consistency or control? This talk shares lessons from building and maintaining eight WordPress websites for a large scientific organisation, focusing on workflow, governance and long-term sustainability.
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Why WordPress feels overwhelming for beginners
One of the most common questions beginners ask is: ‘What should I install?’ Themes. Plugins. Builders. Security tools. SEO tools. And the most honest answer is often: “It depends.” For experienced users, “it depends” feels normal. For beginners, it feels paralyzing. Because when everything is an option, every choice feels risky. Choosing the wrong theme…
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How to not fail when expanding globally
Your webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process. This talk focuses on the things people consistently forget when going global and…
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Documentation as a love language for the future you
You know that thing you do perfectly every time but can’t explain to anyone else? That client onboarding process you’ve refined over the years. That troubleshooting approach that just “makes sense” to you. That way, you organize projects that work beautifully in your head. Now imagine someone asks, “Can you show me how you do…
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Accessibility in themes: easier than you think
Many theme developers assume accessibility-ready requirements are hard to meet — but that’s rarely true. This session shares practical insights from real theme reviews and shows how both block and classic themes can reach accessibility-ready status with manageable effort.