Category: Content and Writing
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Why writing still matters in a video-first internet
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In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay…
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Documentation as a love language for the future you
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You know that thing you do perfectly every time but can’t explain to anyone else? That client onboarding process you’ve refined over the years. That troubleshooting approach that just “makes sense” to you. That way, you organize projects that work beautifully in your head. Now imagine someone asks, “Can you show me how you do…
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Do you really need an SEO/GEO plugin for WordPress?
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Plugins help us in many ways, especially SEO plugins. I’m not a denier, but sometimes we forget that WordPress is there, and that it has lots of native tools and features with an impressive range of things you can do, completely with WordPress, without any plugins, to improve—or even destroy—a website’s SEO and GEO. From…


