Every website begins with an idea, but it is words that help that idea travel distances.
Words explain. Words guide. Words welcome people in. They help users find what they need, teams remember what they know, and communities share knowledge beyond those in the room.
That is why Content and Writing deserve focused attention at WordCamp Europe 2026. In a web shaped by video, AI, search shifts, fast-moving teams, and endless digital noise, clear writing is still one of the most powerful tools we have to communicate clearly.
Whether you write blog posts, manage content, support clients, document processes, contribute to WordPress, or simply want your work to be understood, these sessions will offer practical ideas you can carry back into your own work.
Why content and writing matter more than ever.
When we talk about content and writing in the WordPress ecosystem, we are not only talking about publishing articles. We are talking about communication that helps people take action.
Good writing makes websites easier to navigate. It helps businesses explain what they do. It gives communities a way to share what they have learned. It turns knowledge into something other people can access, reuse, and build on.
These sessions will help you discover that:
- It is about clarity. People should not have to struggle to understand what a website, product, or process is trying to say.
- It is about connection. Writing helps us build trust with readers, users, customers, and contributors.
- It is about knowledge sharing. Documentation keeps teams, projects, and communities from losing what they already know.
- It is about usefulness. Great content does not just fill space. It helps someone do something.
- It is about the future. The web keeps changing, but clear communication remains a skill every creator, builder, and contributor needs.
The Talks
Why writing still matters in a video-first interview
Speaker: Pooja Sanwal
Where: Track 1
When: Friday 14:30 CEST
Session page: Why writing still matters in a video-first internet
In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay ahead in a video-first world.
Pooja Sanwal is a Community Relations Manager at Cloudways. With over three years of experience as a marketer in tech, she has worked across content, social media, and communities.
Follow her work on WordPress.org as @poojasan
Do you really need an SEO/GEO plugin for WordPress?
Speaker: Fernando Tellado
Where: Workshop 2
When: Saturday 14:00 CEST
Session page: Do you really need an SEO/GEO plugin for WordPress?
Plugins help us in many ways, especially SEO plugins. I’m not a denier, but sometimes we forget that WordPress is there, and that it has lots of native tools and features with an impressive range of things you can do, completely with WordPress, without any plugins, to improve—or even destroy—a website’s SEO and GEO. From comment settings to how to use the block editor for positioning and brand presence, there is a lot to do, and in this workshop, I want attendees to get the most out of WordPress to position their content, without installing any plugins.
Fernando Tellado has been writing daily tips and guides on WordPress for 20 years on his blog, ayudawp.com. He runs an agency specialising in security, performance, and online presence. He has been contributing to the WordPress project on a volunteer basis since 2008, coordinating the support forums and Spanish translations of WordPress, and has published more than twenty plugins that are completely free. He also is a brand ambassador for SiteGround.
Follow her work on WordPress.org as @fernandot
Documentation as a love language for the future you
Speaker: Birgit Olzem
Where: Track 1
When: Saturday 14:20 CEST
Session page: Documentation as a love language for the future you
You know that thing you do perfectly every time but can’t explain to anyone else?
That client onboarding process you’ve refined over the years. That troubleshooting approach that just “makes sense” to you. That way, you organize projects that work beautifully in your head.
Now imagine someone asks, “Can you show me how you do that?”
And you freeze. Because you genuinely don’t know where to start.
This is the documentation gap.
The space between what you know and what you can transfer. And it costs us more than we realize, especially in time spent redoing work, in knowledge that walks out the door when people leave, and in contributions we never make because “it’s too hard to explain.”
This lightning talk is about closing that gap. Not with perfect documentation that takes forever to create, but with simple frameworks that make your knowledge accessible.
You’ll learn:
- Why documentation is strategic, not overhead
- A 10-minute template for capturing what matters
- How to decide what’s worth documenting (and what isn’t)
- Real examples from the WordPress community contribution
Documentation isn’t about being a better writer. It’s about being better at giving your future self (and everyone who comes after you) what they need to succeed.
Come ready to take notes. You’ll leave with something you can implement today.
WordPress user since 2003, contributor since 2010, former spearhead DEIB Working Group, Head of Support Operations at Codeable. A Creative Polymath connecting dots & patterns – from code to humans.
Follow her work on WordPress.org as @coachbirgit