Ready, set, change! Simplify and accelerate organizational change

Organizational change management is defined as moving an organization and its stakeholders from the current state to a future state.

The extent to which employees are ready, willing and able to adopt change is a key indicator of project success.

Ready, set, change! provides a simple framework for those who are responsible for change but are not change management experts.

In this session, participants learn how to successfully lead organizational change initiatives.

Discover how to approach and implement change and ensure business objectives are met while addressing resistance and delighting stakeholders.

How Agile WordPress project management helps in improving productivity?

A key focus is an Agile methodology. This can help achieve productivity through increased collaboration and responsiveness to customer/client inquiries and requests.

Agile project management is all about planning the whole of a product in detail before developing it.

The idea is to break complex tasks into manageable tasks that are planned out in detail. A time estimate is assigned to each task. This list of tasks is documented to record the initial estimates and a deadline.

Agile really helps any WordPress projects and ensured that despite the volume of projects, everything remains on track.

Fostering community intentionally

Human beings crave connection with others and these days, many of those connections are made courtesy of the Internet.

As anthropologist Brian Solis once said:

Community is about doing something together that makes belonging matter

So how do you translate that sense of belonging to a digital community and intentionally encourage connection?

In this talk, we’ll cover some actionable steps to foster growth in our online (and someday IRL) communities.

Effective tips to establishing and maintaining successful partnerships

Amid global pandemic, businesses are focused on self-preservation and strategies for rapid development.

Establishing and keeping alive upscale partnerships is a great way to do it, yet many companies struggle with it they do not feel confident approaching potential partners, and once they do, they find the process of contracting difficult and slow.

Often afterwards, the partnership does not yield the expected results, so they let it fade away, turning the initial effort made, as well as the idea of growing through partnerships seem like a pure waste of resources.

But does it really need to be this way?

In this talk, I will share my strategy and tactics as a Key Partnerships Manager at SiteGround for efficiently approaching potential partners and developing winning proposals that will get you noticed, and save your energy, time, and money.

Will share practical guidelines to help you nurture the business relationships you have created, so you increase the chances for success of the collaboration significantly in the long run.

Key takeaways:

  • Learn how to create a structured approach for outreach to partners
  • Understand the main pitfalls and what not to do
  • Het tips for planning out the partnership’s life cycle in order to make it a successful business endeavour.

Client management: transition from a vendor to a consultant

Most horror stories derived from interacting with clients in the capacity of a freelancer or an agency are caused due to the flawed nature of the presales conversation.

Companies seek a technical partner, but the RFP process is framed as a vendor filter, regardless of the competency of the customer.

How to position yourself as the industry expert instead?

This talk will discuss the main differences between vendors and consultants, how to approach an incoming request, what are the biggest flaws in the RFP process and other nuggets aimed at agencies and solopreneurs serving small and mid-sized clients.

Photography for websites

Good photographs tell a visual story. You do not have to be a professional photographer to take (and find) quality photos for a website.

Anyone who learns basic photo composition can take top-notch photographs geared specifically for implementation in website design.

Storytelling, composition, layout, effects and equipment will be discussed.

End-to-end testing using CodeceptJS

End-to-end (E2E) testing is a software testing method that ensures an application works as expected.

In this session, I will show what is end2end testing, it’s types, how it works, how CodeceptJS works with the WordPress plugin, how we can create a test case with CodeceptJS & run this test case before release and how can we create a page object model (POM) to avoid duplication.

5 non-sales metrics to measure the performance of your blog

Marketers and business owners continually report that their greatest content struggle is measuring success.

That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.

The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.

When done right, content provides significant business value, you just have to know how to measure it.