Liza has been doing product marketing since before the discipline had a cool name, working across telecom, IT infrastructure, and logistics before landing in web hosting, where she now leads WordPress product marketing at one.com (part of group.one). Her relationship with WordPress started much earlier, back when its market share was still in the single digits.
A self-described product mom, Liza is equal parts strategist, cheerleader, and messenger of tough love when your positioning isn’t pulling its weight. Her one rule: positioning is not a vibe, but the starting point for every business decision.
Besides launching and re-launching WordPress products, Liza has spent several years organizing WordCamp Europe and local WordPress meetups in Sweden and Denmark. When she isn’t rage-refreshing her BI tools, she’s likely chasing her kids or scrolling through an alarming amount of hedgehog content.
