How to not fail when expanding globally

Category: Business

  • How to not fail when expanding globally

    How to not fail when expanding globally

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    by

    Wendie Huis in ‘t Veld

    Your webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process. This talk focuses on the things people consistently forget when going global and…

  • How to make toast

    How to make toast

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    by

    Stacy L. Osten

    Learn how to break down complex work into clear, workable steps through a hands on, playful workshop. Using simple activities that reveal how processes really form, you’ll discover practical ways to build systems that support your agency, plugin, or freelance projects. You’ll leave with a repeatable method you can use anytime you need clarity, alignment,…

  • WordPress ROI map: engineering business value with BMC

    WordPress ROI map: engineering business value with BMC

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    by

    Irfani Silviana

    Understand your client’s Business Model Canvas (BMC) to deliver impactful value and solve their core problems. This session introduces the BMC as a ‘translation layer,’ helping developers shift from building features to engineering business value. Learn how to uncover hidden client needs and communicate the value of WordPress solutions.

  • Agentic AI & WordPress: from prompts to tools & systems

    Agentic AI & WordPress: from prompts to tools & systems

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    by

    Vito Peleg

    Prompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We’ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.

  • Stop positioning into obscurity to unlock growth

    Stop positioning into obscurity to unlock growth

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    by

    Liza Bogatyreva

    In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.

  • Three levels of atomic product-market fit

    Three levels of atomic product-market fit

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    by

    deltacx

    Most teams think they’ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences). PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and…

  • AI won’t save your marketing (but it might save your time and money)

    AI won’t save your marketing (but it might save your time and money)

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    by

    zwindey

    AI won’t fix a weak strategy, it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn’t working, and how small businesses can use AI as an equalizer without losing what makes them different.

  • Nobody knows what you know (and that’s your problem)

    Nobody knows what you know (and that’s your problem)

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    by

    vasvalch

    You’re good at what you do—but nobody knows it. This is the expertise-visibility gap, and it’s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects. Being good at what you do is not enough. The WordPress market is crowded. Clients…