This year at WordCamp Europe, we’re proud to be supported by an incredible group of partners who have helped bring WCEU to life and shape it into the event so many of you love. That’s why we’re delighted to shine a spotlight on some of our biggest sponsors here on the blog.
Now, let’s hand over the mic to Weglot, one of our Admin Level sponsors!
How to Set Up a Multilingual Site in WordPress
According to a survey of over 8,000 shoppers, 76% of consumers prefer shopping in their native language. For WordPress site owners, this is no longer just a nice-to-have, it’s a clear signal: going multilingual is essential to reach and convert a global audience.
The web is becoming increasingly multilingual, and users expect seamless experiences in their own language. The good news is that building a multilingual WordPress site doesn’t have to be complex. With tools like Weglot, you can translate and manage your website efficiently, without heavy development work. So why should you consider going multilingual?
Reach new markets
Every day, potential customers land on websites they cannot understand, and leave. By offering your site in languages like Spanish, French, German, or Mandarin, you make your content accessible and unlock entirely new audiences. Tools like Google Analytics can even help you identify which languages your visitors already speak.
Scale your business globally
An English-only website can quickly limit your growth. In some markets, it’s a major barrier. For example, Baidu reports that English landing pages can see up to an 85% drop-off rate. Localization allows you to better connect with users and adapt to local expectations.
Boost SEO and visibility
A multilingual site improves your international SEO by allowing you to target keywords in different languages. This increases your chances of appearing in search engines like Google, Bing, or Baidu, and expands your overall visibility.
Build trust and drive conversions
Users are far more likely to engage with and purchase from a website in their native language. Localization builds credibility and strengthens your brand globally.
Maximize ROI
Localization is a high-impact investment. Studies show that every $1 spent can generate up to $25 in return. In short, making your WordPress site multilingual is one of the most effective ways to grow internationally and stay competitive in today’s global web.