Alt texts, or alternative texts, are the written copy behind the images we upload to our digital spaces (be it our WordPress site or social platforms).
Why are they important? Ok, for SEO, too. But mostly because they play a significant role in making our digital environment more inclusive and accessible.
Adding the correct alt text to our images is a way to make them speak, and people who use assistive technologies will also appreciate every moment of the reading experience.
In this talk we’ll see how to write accurate, expressive, and effective alt text. We’ll start from the theoretical basics to get to practical tips for inclusive content writing, using several examples and a bit of creativity.