Acquisitions in WordPress

2021 was a year full of WordPress business acquisitions, and we have already seen more in 2022. This panel discussion will cover topics like:

  • What made these businesses look attractive as acquisition targets?
  • Why did they decide to sell?
  • How did they meet the buyer?
  • How do acquisitions like this impact WordPress products and customers?
  • What pitfalls did they encounter through the acquisition and how can you be prepared for those?

We will address these questions with several business owners that were acquired to get a first-hand experience.

  • Marieke van de Rakt —  co-owner of Yoast SEO, acquired by Newfold Digital
  • Devin Walker — co-Founder of GiveWP, acquired by Liquid Web
  • Joshua Strebel — owner of Pagely, acquired by GoDaddy
  • Shane Pearlman — owner of The Events Calendar and Modern Tribe, acquired by Liquid Web

The panel is hosted by Taeke Reijenga, founder and CEO of Level Level — a Dutch WordPress Agency — and Global Lead for WordCamp Europe 2022.

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