2021 was a year full of WordPress business acquisitions, and we have already seen more in 2022. This panel discussion will cover topics like:
- What made these businesses look attractive as acquisition targets?
- Why did they decide to sell?
- How did they meet the buyer?
- How do acquisitions like this impact WordPress products and customers?
- What pitfalls did they encounter through the acquisition and how can you be prepared for those?
We will address these questions with several business owners that were acquired to get a first-hand experience.
- Marieke van de Rakt — co-owner of Yoast SEO, acquired by Newfold Digital
- Devin Walker — co-Founder of GiveWP, acquired by Liquid Web
- Joshua Strebel — owner of Pagely, acquired by GoDaddy
- Shane Pearlman — owner of The Events Calendar and Modern Tribe, acquired by Liquid Web
The panel is hosted by Taeke Reijenga, founder and CEO of Level Level — a Dutch WordPress Agency — and Global Lead for WordCamp Europe 2022.