Let’s build (and sell) an online course (Session Full)

Online learning has gone through an incredible growth during the recent pandemic.

Although installing and setting up a WooCommerce LMS plugin to sell courses is a breeze, creating the actual online course content is a complex operation.

From brainstorming possible topics to defining modules and lessons, from writing the sales page to picking the correct price, from designing the “course brand” to choosing a customer persona, from recording lessons to editing videos, and finally from selling courses to managing students, there is a lot of work to be done.

We’ll use worksheets to create your very own online course, so that you can start recording tomorrow and put it for sale in a month.

Building data-driven content personas

It’d be great if there was a reader sitting next to you every time you wrote a blog post. Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely useless.

In this talk, you’ll see the data you need, the questions to ask, and the research methods to use if you want to create true-to-life content personas. Vassy will also share a template you can use to summarize all your knowledge and bring the audience into your day-to-day content creation.

Is podcasting the future of WordPress?

If you bumped into a new podcaster who knew nothing about WordPress, what would you say to them?

There are 850,000 active podcasts in 2022 and it’s growing fast. Yet many new podcasters use generic sites that limit their possibilities. They are missing out on a huge part of the potential scope of their show.

In this talk I’ll cover the importance of the podcast market today, why the WordPress community should embrace it, how to integrate podcasting into a site, and what opportunities there are for plugin and theme developers over the next few years.