Most of us realize how incredibly valuable and stress relieving having recurring revenue can be not only for our business but for our state of mind. We tend to price it in our normal fashion though. There are other considerations that are often overlooked and this ends up with our recurring revenue being less profitable than we expected. Understanding how to apply two simple concepts can ensure that our recurring revenue leads to higher profits with less stress.
Category: Business
How headless WordPress benefits enterprises?
When it comes to website development, the headless approach has become an increasingly popular option. That is owing to the numerous advantages that Headless WordPress provides, such as improved performance, customization, and security. Furthermore, because enterprise businesses require the ability to manage large amounts of traffic, it is quickly becoming the preferred option for them as well. All of this is currently shaping the future of the platform, which concerns us all.
Agile marketing – how we made our agency a better place
The software development world created agile methodologies to face the exact same problem most marketers face today. Scrum, Kanban, Lean, and many more were all answers to help developers work towards the end user needs and wishes instead of their own assumptions.
The results have been amazing. In the marketing world, we face the exact same problems: we create years-long strategies, deliver tactics based on what we believe will work, and barely even know if those tactics actually delivered. Our day-to-day generally consists in jumping from one fire to another, from one meeting to another, while never actually looking into how could we reach our goals.
In this talk, I’d love to present to the audience how we are creating a million euro business by applying the agile methodologies from the software world into the marketing world. I’ll share how we structure our workload in 10-days sprints and will go through the exact same steps we follow with our clients during planning, execution and reporting. I will also present how this has completely changed the scale of my business and some tips on how to sell this in form of retainers.
It’s the talk I wish I’d attended 8 years ago when I started my own business.
Creating communities with WordPress multisite (Session Full)
Especially in times where commercial platforms are gaining more and more ground in higher education it is necessary to offer alternative open source platforms.
The Social Learning Environment Spaces is based on WordPress Multisite and developed by an interdisciplinary team consisting of designers, developers, e-learning specialists and students at the TH Köln.
Free of fixed hierarchical role definitions, all members of Spaces can create virtual project- and learning-spaces, maintain portfolios and exchange news and information within their own community. The platform offers functions for the organization of learning and teaching and, in addition, it enables the active and equal participation of all members, similar to a social network. Spaces has been implemented at various institutions, ranging from small, agile design- and film schools to a multi institutional University of Applied Sciences such as the Technical University Cologne.
In this workshop we will present the functional and technical setup of Spaces and show how WordPress Multisite can be used as a social learning environment. We would especially like to discuss ideas with the participants and possibilities on how to extend asynchronous but also synchronous communication as well as notifications in WordPress Multisite environments.
Acquisitions in WordPress
2021 was a year full of WordPress business acquisitions, and we have already seen more in 2022. This panel discussion will cover topics like:
- What made these businesses look attractive as acquisition targets?
- Why did they decide to sell?
- How did they meet the buyer?
- How do acquisitions like this impact WordPress products and customers?
- What pitfalls did they encounter through the acquisition and how can you be prepared for those?
We will address these questions with several business owners that were acquired to get a first-hand experience.
- Marieke van de Rakt — co-owner of Yoast SEO, acquired by Newfold Digital
- Devin Walker — co-Founder of GiveWP, acquired by Liquid Web
- Joshua Strebel — owner of Pagely, acquired by GoDaddy
- Shane Pearlman — owner of The Events Calendar and Modern Tribe, acquired by Liquid Web
The panel is hosted by Taeke Reijenga, founder and CEO of Level Level — a Dutch WordPress Agency — and Global Lead for WordCamp Europe 2022.
Why does a 5d build become a 4-6w project with clients?
WordPress professionals agree that if they had everything that they need to build a small business website, it will take between 3-5 days. But, when a client or stakeholder is introduced into the process, the small task becomes a 4-6 project on average.
Why do we go from days to weeks and months? How can we influence 83% of the project delivery time, the collaboration, by improving our systems and shifting our mindset?
Creating a paid newsletter subscription in WordPress
Have you ever thought about charging people for your content? If the one million+ paying subscribers on Substack is anything to go by, offering a paid newsletter subscription is a great way of doing so.
Whether you’re a subject matter expert, you have a unique insight on a topic, or you can offer exclusive information that’s not readily available, this might just be the solution you’re looking for.
“But how I can do this in WordPress?” I hear you ask! In this talk, I’ll be explaining the what, why, and how of creating a paid newsletter subscription straight from your WordPress dashboard. No prior experience needed – you’ll walk away with an actionable plan of how to implement this yourself.
Growing in WordPress through partnerships
WordPress as an Open Source ecosystem is decentralized and we all enjoy the benefits. There are tradeoffs of decentralization, though. Strategic partnerships are the key to mitigating those tradeoffs and growing in the WordPress ecosystem.