There is no perfect text to attract everyone, but writing techniques, neurolinguistics, and legibility can be used to get the maximum result from content on our website or blog. Fernando will teach you how to write for SEO, readability and mobile devices, optimising for sharing and virality across social networks and content curation services. Starting with imperfect text, he will improve it step by step until it transforms into a practically perfect piece of content for conversion and call to action (CTA).