I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. In 2011, I obtained my Ph.D. in Social Sciences. Since then, I worked as a researcher as well as a teacher at multiple universities. I am currently one of the partners at Yoast. My main focus is on Yoast Academy; I develop products that help people to set up their own SEO strategy. I write blog posts and develop online courses. My expertise is in SEO copywriting and site structure.