Hajj Flemings was one of eight entrepreneurs selected for the CNN’s Black in America 4 The New Promised Land: Silicon Valley documentary with Soledad O’Brien. During the filming of that documentary, he recognized that a lack of access in the technology space was creating a permanent underclass in communities of color. This propelled him to launch Rebrand Cities a global civic design partnership with WordPress with the audacious goal to get 10,000 businesses online and eradicate the digital divide.