Davide Casali, known as “Folletto”, is a product design director and startup advisor. He has an hybrid background in design, psychology, business, and technology. He designs to change for better people’s quality of life. In his 15+ years of experience he worked for global and local companies across different industries (finance, luxury, fashion, telco, news) in B2C, B2B and enterprise collaboration. In the past 4 years he was involved in WordPress.com and multiple WordPress releases.