In this talk we will provide context of the evolution of the web as related to the support of progressive technologies by the platform and describe how such progressive technologies can be integrated with WordPress themes. We will also showcase a beautiful and highly- performant progressive WordPress theme, demonstrating important aspects of the team such as: (1) Gutenberg integration; (2) Adoption of coding and performance best practices; (3) theme scoring on the Tide “scale”; (4) AMP compatibility; and others.