Branding is not an option if you are a startup, a freelancer or a sole proprietor of a professional service business: it’s a necessity, and one that can yield rewards or create harm if not well tended. Building a brand goes far beyond having a logo – in fact, a logo is NOT a brand by any means – and it’s a practice rooted in data and science. In this workshop, we will understand the theory behind, follow the necessary procedures and emerge with a branding strategy that attendees will be able to implement in creating/revamping/establish their brand(s).
Required skill set
You don’t need to have a specific skill set to attend this workshop.
Technical requirement
There is no technical setup required for this workshop. But it wuold be good if you bring something to sketch, write and take notes.