If you’ve ever wanted to make your WordPress passions a full time job you’re not alone. It’s a long journey to go from idea, to a documented, commented, socially mentioned, commonly installed and productive project. In this talk, Frederick reviews many of the tough lessons learned in trying to both build a team, community and movement around a WordPress plugin. He will share tips, best practices and pitfalls and most importantly how to address them once identified. Expect the talk to be highly interactive, the more questions and interruptions you provide the more valuable it will be.