{"id":7038,"date":"2026-04-13T13:13:13","date_gmt":"2026-04-13T12:13:13","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2026\/session\/stop-positioning-into-obscurity-to-unlock-growth\/"},"modified":"2026-06-09T12:12:16","modified_gmt":"2026-06-09T10:12:16","slug":"stop-positioning-into-obscurity-to-unlock-growth","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2026\/session\/stop-positioning-into-obscurity-to-unlock-growth\/","title":{"rendered":"Stop positioning into obscurity to unlock growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kMzGE1u4jf8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.<\/p>\n","protected":false},"author":20556134,"featured_media":7430,"template":"","meta":{"_wcpt_session_time":1780729200,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/europe.wordcamp.org\/2026\/files\/2026\/06\/Liza-Bogatyrev-Stop-positioning-into-obscurity-to-unlock-growth.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2026\/06\/08\/stop-positioning-into-obscurity-to-unlock-growth\/","_wcpt_speaker_id":[6859],"footnotes":""},"session_track":[48],"session_category":[58],"class_list":["post-7038","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgyJ7n-1Pw","session_date_time":{"date":"June 6, 2026","time":"09:00"},"session_speakers":[{"id":"6859","slug":"liza-bogatyrev","name":"Liza Bogatyrev","link":"https:\/\/europe.wordcamp.org\/2026\/speaker\/liza-bogatyrev\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7038\/revisions"}],"predecessor-version":[{"id":11930,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7038\/revisions\/11930"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/6859"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/lizabogatyreva"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/7430"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=7038"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=7038"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=7038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}