{"id":7022,"date":"2026-04-13T13:13:13","date_gmt":"2026-04-13T12:13:13","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2026\/session\/the-clarity-dividend-accessibility-as-an-seo-strategy\/"},"modified":"2026-06-08T16:11:59","modified_gmt":"2026-06-08T14:11:59","slug":"the-clarity-dividend-accessibility-as-an-seo-strategy","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2026\/session\/the-clarity-dividend-accessibility-as-an-seo-strategy\/","title":{"rendered":"The clarity dividend: accessibility as an SEO strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Is your website &#8220;invisible&#8221; to 23% of your potential customers and the world\u2019s leading AI bots? Search engines no longer just look for keywords; they measure User Experience. In this talk, we\u2019ll dive into the data proving that accessible WordPress sites rank higher and reach further. We\u2019ll explore how designing for the disability community, including the 1 in 7 people who are neurodivergent, creates a &#8220;Clarity Dividend&#8221; that makes your site easier for Google to rank and for AI agents to recommend. Leave with a practical roadmap to turn accessibility into your most effective, future-proof SEO strategy while honoring every user&#8217;s right to digital independence.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Gc7aKj6Sy1E?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Is your website &#8220;invisible&#8221; to 23% of your potential customers and the world\u2019s leading AI bots? Search engines no longer just look for keywords; they measure User Experience. In this talk, we\u2019ll dive into the data proving that accessible WordPress sites rank higher and reach further. We\u2019ll explore how designing for the disability community, including [&hellip;]<\/p>\n","protected":false},"author":15091352,"featured_media":7435,"template":"","meta":{"_wcpt_session_time":1780665300,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/europe.wordcamp.org\/2026\/files\/2026\/06\/Anne-Mieke-Bovelett-The-Clarity-Dividend.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2026\/06\/06\/the-clarity-dividend-accessibility-as-an-seo-strategy\/","_wcpt_speaker_id":[6835],"footnotes":""},"session_track":[48],"session_category":[61],"class_list":["post-7022","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1","wcb_session_category-accessibility"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgyJ7n-1Pg","session_date_time":{"date":"June 5, 2026","time":"15:15"},"session_speakers":[{"id":"6835","slug":"anne-mieke-bovelett","name":"Anne-Mieke Bovelett","link":"https:\/\/europe.wordcamp.org\/2026\/speaker\/anne-mieke-bovelett\/"}],"session_cats_rendered":"Accessibility","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7022\/revisions"}],"predecessor-version":[{"id":11863,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7022\/revisions\/11863"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/6835"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/annebovelett"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/7435"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=7022"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=7022"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=7022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}