{"id":7019,"date":"2026-04-13T13:13:13","date_gmt":"2026-04-13T12:13:13","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2026\/session\/why-writing-still-matters-in-a-video-first-internet\/"},"modified":"2026-06-08T16:13:49","modified_gmt":"2026-06-08T14:13:49","slug":"why-writing-still-matters-in-a-video-first-internet","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2026\/session\/why-writing-still-matters-in-a-video-first-internet\/","title":{"rendered":"Why writing still matters in a video-first internet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay ahead in a video-first world.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Xj4HJi55LvA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay [&hellip;]<\/p>\n","protected":false},"author":23448562,"featured_media":7407,"template":"","meta":{"_wcpt_session_time":1780662600,"_wcpt_session_duration":600,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/europe.wordcamp.org\/2026\/files\/2026\/06\/Pooja-Sanwal-Why-writing-still-matters-in-a-video-first-internet.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2026\/06\/06\/why-writing-still-matters-in-a-video-first-internet\/","_wcpt_speaker_id":[6832],"footnotes":""},"session_track":[48],"session_category":[60],"class_list":["post-7019","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1","wcb_session_category-content-and-writing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgyJ7n-1Pd","session_date_time":{"date":"June 5, 2026","time":"14:30"},"session_speakers":[{"id":"6832","slug":"pooja-sanwal","name":"Pooja Sanwal","link":"https:\/\/europe.wordcamp.org\/2026\/speaker\/pooja-sanwal\/"}],"session_cats_rendered":"Content and Writing","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7019\/revisions"}],"predecessor-version":[{"id":11867,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7019\/revisions\/11867"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/6832"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/poojasan"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/7407"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=7019"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=7019"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=7019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}