{"id":8914,"date":"2026-05-05T09:00:00","date_gmt":"2026-05-05T07:00:00","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2026\/?p=8914"},"modified":"2026-04-29T15:20:25","modified_gmt":"2026-04-29T13:20:25","slug":"make-your-wordpress-website-multilingual","status":"publish","type":"post","link":"https:\/\/europe.wordcamp.org\/2026\/make-your-wordpress-website-multilingual\/","title":{"rendered":"Make your WordPress website multilingual"},"content":{"rendered":"\n

This year at WordCamp Europe, we\u2019re proud to be supported by an incredible group of partners who have helped bring WCEU to life and shape it into the event so many of you love. That\u2019s why we\u2019re delighted to shine a spotlight on some of our biggest sponsors here on the blog.
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Now, let\u2019s hand over the mic to Weglot<\/a>, one of our Admin Level sponsors<\/strong>!<\/p>\n\n\n\n

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How to Set Up a Multilingual Site in WordPress<\/h2>\n\n\n\n

According to a survey of over 8,000 shoppers, 76% of consumers prefer shopping in their native language. For WordPress site owners, this is no longer just a nice-to-have, it\u2019s a clear signal: going multilingual is essential to reach and convert a global audience.<\/p>\n\n\n\n

The web is becoming increasingly multilingual, and users expect seamless experiences in their own language. The good news is that building a multilingual WordPress site doesn\u2019t have to be complex. With tools like Weglot, you can translate and manage your website efficiently, without heavy development work. So why should you consider going multilingual?<\/p>\n\n\n\n

Reach new markets<\/h3>\n\n\n\n

Every day, potential customers land on websites they cannot understand, and leave. By offering your site in languages like Spanish, French, German, or Mandarin, you make your content accessible and unlock entirely new audiences. Tools like Google Analytics can even help you identify which languages your visitors already speak.<\/p>\n\n\n\n

Scale your business globally<\/h3>\n\n\n\n

An English-only website can quickly limit your growth. In some markets, it\u2019s a major barrier. For example, Baidu reports that English landing pages can see up to an 85% drop-off rate. Localization allows you to better connect with users and adapt to local expectations.<\/p>\n\n\n\n

Boost SEO and visibility<\/h3>\n\n\n\n

A multilingual site improves your international SEO by allowing you to target keywords in different languages. This increases your chances of appearing in search engines like Google, Bing, or Baidu, and expands your overall visibility.<\/p>\n\n\n\n

Build trust and drive conversions<\/h3>\n\n\n\n

Users are far more likely to engage with and purchase from a website in their native language. Localization builds credibility and strengthens your brand globally.<\/p>\n\n\n\n

Maximize ROI<\/h3>\n\n\n\n

Localization is a high-impact investment. Studies show that every $1 spent can generate up to $25 in return. In short, making your WordPress site multilingual is one of the most effective ways to grow internationally and stay competitive in today\u2019s global web.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This year at WordCamp Europe, we\u2019re proud to be supported by an incredible group of partners who have helped bring WCEU to life and shape it into the event so many of you love. That\u2019s why we\u2019re delighted to shine a spotlight on some of our biggest sponsors here on the blog. Now, let\u2019s hand […]<\/p>\n","protected":false},"author":22042601,"featured_media":8915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[69],"tags":[],"class_list":["post-8914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsors"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/Weglot-ADMIN-FB-Post-Featured-Image.png?fit=1200%2C630&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pgyJ7n-2jM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts\/8914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/22042601"}],"replies":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=8914"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts\/8914\/revisions"}],"predecessor-version":[{"id":8919,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/posts\/8914\/revisions\/8919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media\/8915"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=8914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/categories?post=8914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2026\/wp-json\/wp\/v2\/tags?post=8914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}