In short, WordPress gives you the tools. Business thinking determines whether you build a job or something far more valuable.<\/p>\n\n\n\n
The Talks<\/h2>\n\n\n\n\nThree levels of atomic product-market fit<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/Debbie-Levitt-2.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Debbie Levitt<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 09:45<\/p>\n\n\n\nSession page:<\/strong> Three levels of atomic product-market fit<\/a><\/p>\n<\/div><\/div>\n\n\n\nMost teams think they\u2019ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences).<\/p>\n\n\n\n
PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high.<\/p>\n\n\n\n
This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences.<\/p>\n\n\n\n
Atomic PMF: If your company likes failure, they\u2019re really going to love success!<\/p>\n\n\n\n
Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn\u2019t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.<\/p>\n\n\n\n
\n\n\n\nDebbie Levitt, MBA, CPIC, ACC, is the CXO of Delta CX. She\u2019s a Customer and User Experience (CX\/UX) Strategist, Researcher, Service Designer, innovator, and change agent. She specializes in reconnecting companies with their target audiences to boost satisfaction, conversions, retention, and growth. Focusing on product and service strategy, she identifies and solves problems and their root causes.<\/p>\n\n\n\n
Clients call her \u201cMary Poppins\u201d because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.<\/p>\n\n\n\n
In addition to her six published books about business and work, Debbie writes articles on her RBeforeD Medium publication, and has over 1,000 videos on YouTube across two channels (Delta CX and the newer channel, Delta CX Hive). \u201cAtomic Product-Market Fit\u201d is her latest book, published in Feb 2026.<\/p>\n\n\n\n
She offers corporate training as well as individual and team coaching on better processes, strategy, and tactical work. She is also a personal and professional development coach. She loves being a catalyst: pushing boats out and ensuring people know how to row them.<\/p>\n\n\n\n
Follow her work on WordPress.org as @deltacx<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/Speaker-Pattern.webp?resize=1000%2C112&ssl=1\")
<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nWordPress ROI map: engineering business value with BMC<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/irfani-silviana-2.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Irfani Silviana<\/a><\/p>\n\n\n\nWhere<\/strong>: Workshop 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 11:45<\/p>\n\n\n\nSession page:<\/strong> WordPress ROI map: engineering business value with BMC<\/a><\/p>\n<\/div><\/div>\n\n\n\nUnderstand your client\u2019s Business Model Canvas (BMC) to deliver impactful value and solve their core problems. This session introduces the BMC as a \u2018translation layer,\u2019 helping developers shift from building features to engineering business value. Learn how to uncover hidden client needs and communicate the value of WordPress solutions.<\/p>\n\n\n\n
\n\n\n\nIrfani Silviana is a Full-Stack Developer at Edamame Agency, a Krak\u00f3w-based company specializing in custom web design and development for WordPress and WooCommerce ecosystems. Holding degrees in both Informatics Engineering and an MBA, Irfani occupies a unique \u201cdual-perspective\u201d space where deep technical architecture meets high-level business strategy.<\/p>\n\n\n\n
At Edamame, she focuses on delivering Strategic Technical Alignment: a professional mindset where every technical decision serves a specific business KPI. From architecting complex regulatory workflows to scaling e-commerce platforms, Irfani\u2019s approach is rooted in the belief that a website is not just a digital asset but a strategic engine that drives a company\u2019s business model.<\/p>\n\n\n\n
Follow her work on WordPress.org as @irsilviana<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nStop positioning into obscurity to unlock growth<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/liza-bogatyrev-1.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Liza Bogatyrev<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 09:00<\/p>\n\n\n\nSession page:<\/strong> Stop positioning into obscurity to unlock growth<\/a><\/p>\n<\/div><\/div>\n\n\n\nIn this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.<\/p>\n\n\n\n
\n\n\n\nLiza has been doing product marketing since before the discipline had a cool name, working across telecom, IT infrastructure, and logistics before landing in web hosting, where she now leads WordPress product marketing at one.com (part of group.one). Her relationship with WordPress started much earlier, back when its market share was still in the single digits.<\/p>\n\n\n\n
A self-described product mom, Liza is equal parts strategist, cheerleader, and messenger of tough love when your positioning isn\u2019t pulling its weight. Her one rule: positioning is not a vibe, but the starting point for every business decision.<\/p>\n\n\n\n
Besides launching and re-launching WordPress products, Liza has spent several years organizing WordCamp Europe and local WordPress meetups in Sweden and Denmark. When she isn\u2019t rage-refreshing her BI tools, she\u2019s likely chasing her kids or scrolling through an alarming amount of hedgehog content.<\/p>\n\n\n\n
Follow her work on WordPress.org as @lizabogatyreva<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nAI won’t save your marketing (but it might save your time and money)<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/monika-dimitrova-1.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Monika Dimitrova<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 10:30<\/p>\n\n\n\nSession page:<\/strong> AI won’t save your marketing (but it might save your time and money)<\/a><\/p>\n<\/div><\/div>\n\n\n\nAI won\u2019t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn\u2019t working, and how small businesses can use AI as an equaliser without losing what makes them different.<\/p>\n\n\n\n
\n\n\n\nMonika has spent the last 10 years at SiteGround, where she leads growth marketing, business development, and new product launches. She\u2019s perpetually studying something, and when she\u2019s not working or learning, she splits her time between video games, grey skies, two very demanding cats, one very mature kid, and one very patient partner. That, and baking.<\/p>\n\n\n\n
Follow her work on WordPress.org as @zwindey<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nHow to make toast<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/stacy-carlson-2.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Stacy L. Carlson<\/a><\/p>\n\n\n\nWhere<\/strong>: Workshop 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 10:15<\/p>\n\n\n\nSession page:<\/strong> How to make toast<\/a><\/p>\n<\/div><\/div>\n\n\n\nLearn how to break down complex work into clear, workable steps through a hands on, playful workshop. Using simple activities that reveal how processes really form, you\u2019ll discover practical ways to build systems that support your agency, plugin, or freelance projects. You\u2019ll leave with a repeatable method you can use anytime you need clarity, alignment, or a fresh way to plan your work.<\/p>\n\n\n\n
\n\n\n\nStacy L. Carlson brings 15+ years of affiliate marketing and strategic partnership expertise to her role as Director of Global Affiliate & Influencer Marketing at Automattic.<\/p>\n\n\n\n
Her foundation is hands-on: in 2005, she launched her own e-commerce business, gaining firsthand insight into the dynamics of online business ownership and partnerships. She\u2019s been working with WordPress since 2008, giving her deep familiarity with the platforms she now manages.<\/p>\n\n\n\n
Known for building and nurturing profitable partnerships, Stacy combines entrepreneurial experience with a passion for systems and processes, bringing structure and scalability to the affiliate and influencer strategy across Automattic\u2019s portfolio.<\/p>\n\n\n\n
Follow her work on WordPress.org as @fortissimo1009<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nHuman in the loop means something<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/Tammie-Lister-1.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Tammie Lister<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 11:45<\/p>\n\n\n\nSession page:<\/strong> Human in the loop means something<\/a><\/p>\n<\/div><\/div>\n\n\n\nHuman in the loop is supposed to mean something. Instead, it\u2019s become a comfort phrase. A checkbox instead of a choice about who does what.<\/p>\n\n\n\n
Humans bring knowledge, judgment, and context. AI brings scale, pattern recognition, and capacity beyond any individual. The real work is building products where both do what they\u2019re good at. When you get that right, both do more than either could alone.<\/p>\n\n\n\n
This talk is practical and honest about where systems fail. The way we build products has changed. Recognising that means understanding where we as humans need to collaborate.<\/p>\n\n\n\n
\n\n\n\nTammie Lister is Chief Product Officer at Convesio. She has a hybrid background across product, design, psychology and development. She contributes to WordPress and is passionate about Open Source, making products and drinking tea.<\/p>\n\n\n\n
Follow her work on WordPress.org as @karmatosed<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nNobody knows what you know (and that’s your problem)<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/vassilena-valchanova-3.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Vassilena Valchanova<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 11:15<\/p>\n\n\n\nSession page:<\/strong> Nobody knows what you know (and that’s your problem)<\/a><\/p>\n<\/div><\/div>\n\n\n\nYou\u2019re good at what you do\u2014but nobody knows it. This is the expertise-visibility gap, and it\u2019s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects.<\/p>\n\n\n\n
Being good at what you do is not enough. The WordPress market is crowded. Clients can\u2019t tell the difference between a 10-year veteran and someone who finished a course last month. Unless you make that difference visible.<\/p>\n\n\n\n
In this talk, learn the three visibility channels that actually build thought leadership, the types of content that position you as an expert, and how to identify your \u201cRemarkable Content Angles\u201d\u2014the perspectives that make you the obvious choice for the right kind of clients.<\/p>\n\n\n\n
\n\n\n\nVassy is a content strategist and brand messaging expert who helps companies and consultants become known for what they know. Over 15 years, she\u2019s worked with tech companies, B2B agencies, founders, and individual experts to turn their expertise into visibility\u2014through brand positioning, content strategy, and thought leadership.<\/p>\n\n\n\n
She\u2019s built her own reputation from scratch, without a big agency or famous company behind her, and now helps others do the same. Vassy speaks at conferences, runs workshops, and shares what she\u2019s learned through her blog and courses, all of which can be found at https:\/\/valchanova.me<\/p>\n\n\n\n
Follow her work on WordPress.org as @vasvalch<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nAgentic AI & WordPress: from prompts to tools & systems<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/vito-peleg-2.jpg?ssl=1\")
<\/figure>\nSpeaker:<\/strong> Vito Peleg<\/a><\/p>\n\n\n\nWhere<\/strong>: Workshop 2<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 14:30<\/p>\n\n\n\nSession page:<\/strong> Agentic AI & WordPress: from prompts to tools & systems<\/a><\/p>\n<\/div><\/div>\n\n\n\nPrompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We\u2019ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.<\/p>\n\n\n\n
\n\n\n\nVito Peleg is the founder and CEO of Atarim.io \u2013 an AI-powered collaboration platform used by tens of thousands of web professionals worldwide. A former WordPress agency owner, Vito is deeply rooted in the WordPress community and its evolution. In 2021, he led the development of one of the first AI implementations inside WordPress, and today focuses on the shift toward agentic AI, helping creative teams move from simple prompts to systems that actually execute work.<\/p>\n\n\n\n
Follow his work on WordPress.org as @wpfeedback<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nHow to not fail when expanding globally<\/h3>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2026\/files\/2026\/04\/Wendie-Huis-Intveld-1.jpg?resize=630%2C630&ssl=1\")
<\/figure>\nSpeaker:<\/strong> Wendie Huis in ‘t Veld<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 10:15<\/p>\n\n\n\nSession page:<\/strong> How to not fail when expanding globally<\/a><\/p>\n<\/div><\/div>\n\n\n\nYour webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process.<\/p>\n\n\n\n
This talk focuses on the things people consistently forget when going global and the questions you should ask before launch. We\u2019ll look at cultural differences that quietly sabotage marketing, pricing, and currency choices that affect trust and conversion, payment methods people actually expect to see, and shipping and returns that mean very different things depending on where your customers live.<\/p>\n\n\n\n
No deep tech. no code. Just clear, usable guidance for webshop owners and the agencies that help them achieve international growth without international chaos.<\/p>\n\n\n\n
\n\n\n\nWendie discovered WordPress in 2009 and turned a growing curiosity into a career in 2011. She now works at Clonable as a Customer Success and Support Manager. Beyond tech, she is involved with De Liefdesdokter, a learning collective focused on interpersonal connection. That work deeply influences how she approaches technology: building tools, communities, and support experiences that center human needs first.<\/p>\n\n\n\n
Follow her work on WordPress.org as @dolgelukkig<\/a><\/p>\n<\/div>\n\n\n\n
Three levels of atomic product-market fit<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Debbie Levitt<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 09:45<\/p>\n\n\n\nSession page:<\/strong> Three levels of atomic product-market fit<\/a><\/p>\n<\/div><\/div>\n\n\n\nMost teams think they\u2019ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences).<\/p>\n\n\n\n
PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high.<\/p>\n\n\n\n
This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences.<\/p>\n\n\n\n
Atomic PMF: If your company likes failure, they\u2019re really going to love success!<\/p>\n\n\n\n
Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn\u2019t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.<\/p>\n\n\n\n
\n\n\n\nDebbie Levitt, MBA, CPIC, ACC, is the CXO of Delta CX. She\u2019s a Customer and User Experience (CX\/UX) Strategist, Researcher, Service Designer, innovator, and change agent. She specializes in reconnecting companies with their target audiences to boost satisfaction, conversions, retention, and growth. Focusing on product and service strategy, she identifies and solves problems and their root causes.<\/p>\n\n\n\n
Clients call her \u201cMary Poppins\u201d because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.<\/p>\n\n\n\n
In addition to her six published books about business and work, Debbie writes articles on her RBeforeD Medium publication, and has over 1,000 videos on YouTube across two channels (Delta CX and the newer channel, Delta CX Hive). \u201cAtomic Product-Market Fit\u201d is her latest book, published in Feb 2026.<\/p>\n\n\n\n
She offers corporate training as well as individual and team coaching on better processes, strategy, and tactical work. She is also a personal and professional development coach. She loves being a catalyst: pushing boats out and ensuring people know how to row them.<\/p>\n\n\n\n
Follow her work on WordPress.org as @deltacx<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nWordPress ROI map: engineering business value with BMC<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Irfani Silviana<\/a><\/p>\n\n\n\nWhere<\/strong>: Workshop 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 11:45<\/p>\n\n\n\nSession page:<\/strong> WordPress ROI map: engineering business value with BMC<\/a><\/p>\n<\/div><\/div>\n\n\n\nUnderstand your client\u2019s Business Model Canvas (BMC) to deliver impactful value and solve their core problems. This session introduces the BMC as a \u2018translation layer,\u2019 helping developers shift from building features to engineering business value. Learn how to uncover hidden client needs and communicate the value of WordPress solutions.<\/p>\n\n\n\n
\n\n\n\nIrfani Silviana is a Full-Stack Developer at Edamame Agency, a Krak\u00f3w-based company specializing in custom web design and development for WordPress and WooCommerce ecosystems. Holding degrees in both Informatics Engineering and an MBA, Irfani occupies a unique \u201cdual-perspective\u201d space where deep technical architecture meets high-level business strategy.<\/p>\n\n\n\n
At Edamame, she focuses on delivering Strategic Technical Alignment: a professional mindset where every technical decision serves a specific business KPI. From architecting complex regulatory workflows to scaling e-commerce platforms, Irfani\u2019s approach is rooted in the belief that a website is not just a digital asset but a strategic engine that drives a company\u2019s business model.<\/p>\n\n\n\n
Follow her work on WordPress.org as @irsilviana<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nStop positioning into obscurity to unlock growth<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Liza Bogatyrev<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 09:00<\/p>\n\n\n\nSession page:<\/strong> Stop positioning into obscurity to unlock growth<\/a><\/p>\n<\/div><\/div>\n\n\n\nIn this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.<\/p>\n\n\n\n
\n\n\n\nLiza has been doing product marketing since before the discipline had a cool name, working across telecom, IT infrastructure, and logistics before landing in web hosting, where she now leads WordPress product marketing at one.com (part of group.one). Her relationship with WordPress started much earlier, back when its market share was still in the single digits.<\/p>\n\n\n\n
A self-described product mom, Liza is equal parts strategist, cheerleader, and messenger of tough love when your positioning isn\u2019t pulling its weight. Her one rule: positioning is not a vibe, but the starting point for every business decision.<\/p>\n\n\n\n
Besides launching and re-launching WordPress products, Liza has spent several years organizing WordCamp Europe and local WordPress meetups in Sweden and Denmark. When she isn\u2019t rage-refreshing her BI tools, she\u2019s likely chasing her kids or scrolling through an alarming amount of hedgehog content.<\/p>\n\n\n\n
Follow her work on WordPress.org as @lizabogatyreva<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nAI won’t save your marketing (but it might save your time and money)<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Monika Dimitrova<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 10:30<\/p>\n\n\n\nSession page:<\/strong> AI won’t save your marketing (but it might save your time and money)<\/a><\/p>\n<\/div><\/div>\n\n\n\nAI won\u2019t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn\u2019t working, and how small businesses can use AI as an equaliser without losing what makes them different.<\/p>\n\n\n\n
\n\n\n\nMonika has spent the last 10 years at SiteGround, where she leads growth marketing, business development, and new product launches. She\u2019s perpetually studying something, and when she\u2019s not working or learning, she splits her time between video games, grey skies, two very demanding cats, one very mature kid, and one very patient partner. That, and baking.<\/p>\n\n\n\n
Follow her work on WordPress.org as @zwindey<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nHow to make toast<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Stacy L. Carlson<\/a><\/p>\n\n\n\nWhere<\/strong>: Workshop 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 10:15<\/p>\n\n\n\nSession page:<\/strong> How to make toast<\/a><\/p>\n<\/div><\/div>\n\n\n\nLearn how to break down complex work into clear, workable steps through a hands on, playful workshop. Using simple activities that reveal how processes really form, you\u2019ll discover practical ways to build systems that support your agency, plugin, or freelance projects. You\u2019ll leave with a repeatable method you can use anytime you need clarity, alignment, or a fresh way to plan your work.<\/p>\n\n\n\n
\n\n\n\nStacy L. Carlson brings 15+ years of affiliate marketing and strategic partnership expertise to her role as Director of Global Affiliate & Influencer Marketing at Automattic.<\/p>\n\n\n\n
Her foundation is hands-on: in 2005, she launched her own e-commerce business, gaining firsthand insight into the dynamics of online business ownership and partnerships. She\u2019s been working with WordPress since 2008, giving her deep familiarity with the platforms she now manages.<\/p>\n\n\n\n
Known for building and nurturing profitable partnerships, Stacy combines entrepreneurial experience with a passion for systems and processes, bringing structure and scalability to the affiliate and influencer strategy across Automattic\u2019s portfolio.<\/p>\n\n\n\n
Follow her work on WordPress.org as @fortissimo1009<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nHuman in the loop means something<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Tammie Lister<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 11:45<\/p>\n\n\n\nSession page:<\/strong> Human in the loop means something<\/a><\/p>\n<\/div><\/div>\n\n\n\nHuman in the loop is supposed to mean something. Instead, it\u2019s become a comfort phrase. A checkbox instead of a choice about who does what.<\/p>\n\n\n\n
Humans bring knowledge, judgment, and context. AI brings scale, pattern recognition, and capacity beyond any individual. The real work is building products where both do what they\u2019re good at. When you get that right, both do more than either could alone.<\/p>\n\n\n\n
This talk is practical and honest about where systems fail. The way we build products has changed. Recognising that means understanding where we as humans need to collaborate.<\/p>\n\n\n\n
\n\n\n\nTammie Lister is Chief Product Officer at Convesio. She has a hybrid background across product, design, psychology and development. She contributes to WordPress and is passionate about Open Source, making products and drinking tea.<\/p>\n\n\n\n
Follow her work on WordPress.org as @karmatosed<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nNobody knows what you know (and that’s your problem)<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Vassilena Valchanova<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Saturday 6 June at 11:15<\/p>\n\n\n\nSession page:<\/strong> Nobody knows what you know (and that’s your problem)<\/a><\/p>\n<\/div><\/div>\n\n\n\nYou\u2019re good at what you do\u2014but nobody knows it. This is the expertise-visibility gap, and it\u2019s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects.<\/p>\n\n\n\n
Being good at what you do is not enough. The WordPress market is crowded. Clients can\u2019t tell the difference between a 10-year veteran and someone who finished a course last month. Unless you make that difference visible.<\/p>\n\n\n\n
In this talk, learn the three visibility channels that actually build thought leadership, the types of content that position you as an expert, and how to identify your \u201cRemarkable Content Angles\u201d\u2014the perspectives that make you the obvious choice for the right kind of clients.<\/p>\n\n\n\n
\n\n\n\nVassy is a content strategist and brand messaging expert who helps companies and consultants become known for what they know. Over 15 years, she\u2019s worked with tech companies, B2B agencies, founders, and individual experts to turn their expertise into visibility\u2014through brand positioning, content strategy, and thought leadership.<\/p>\n\n\n\n
She\u2019s built her own reputation from scratch, without a big agency or famous company behind her, and now helps others do the same. Vassy speaks at conferences, runs workshops, and shares what she\u2019s learned through her blog and courses, all of which can be found at https:\/\/valchanova.me<\/p>\n\n\n\n
Follow her work on WordPress.org as @vasvalch<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nAgentic AI & WordPress: from prompts to tools & systems<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Vito Peleg<\/a><\/p>\n\n\n\nWhere<\/strong>: Workshop 2<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 14:30<\/p>\n\n\n\nSession page:<\/strong> Agentic AI & WordPress: from prompts to tools & systems<\/a><\/p>\n<\/div><\/div>\n\n\n\nPrompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We\u2019ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.<\/p>\n\n\n\n
\n\n\n\nVito Peleg is the founder and CEO of Atarim.io \u2013 an AI-powered collaboration platform used by tens of thousands of web professionals worldwide. A former WordPress agency owner, Vito is deeply rooted in the WordPress community and its evolution. In 2021, he led the development of one of the first AI implementations inside WordPress, and today focuses on the shift toward agentic AI, helping creative teams move from simple prompts to systems that actually execute work.<\/p>\n\n\n\n
Follow his work on WordPress.org as @wpfeedback<\/a><\/p>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n<\/div>\n\n\n\n\nHow to not fail when expanding globally<\/h3>\n\n\n\n<\/figure>\nSpeaker:<\/strong> Wendie Huis in ‘t Veld<\/a><\/p>\n\n\n\nWhere<\/strong>: Track 1<\/p>\n\n\n\nWhen:<\/strong> Friday 5 June at 10:15<\/p>\n\n\n\nSession page:<\/strong> How to not fail when expanding globally<\/a><\/p>\n<\/div><\/div>\n\n\n\nYour webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process.<\/p>\n\n\n\n
This talk focuses on the things people consistently forget when going global and the questions you should ask before launch. We\u2019ll look at cultural differences that quietly sabotage marketing, pricing, and currency choices that affect trust and conversion, payment methods people actually expect to see, and shipping and returns that mean very different things depending on where your customers live.<\/p>\n\n\n\n
No deep tech. no code. Just clear, usable guidance for webshop owners and the agencies that help them achieve international growth without international chaos.<\/p>\n\n\n\n
\n\n\n\nWendie discovered WordPress in 2009 and turned a growing curiosity into a career in 2011. She now works at Clonable as a Customer Success and Support Manager. Beyond tech, she is involved with De Liefdesdokter, a learning collective focused on interpersonal connection. That work deeply influences how she approaches technology: building tools, communities, and support experiences that center human needs first.<\/p>\n\n\n\n
Follow her work on WordPress.org as @dolgelukkig<\/a><\/p>\n<\/div>\n\n\n\n
<\/figure>Speaker:<\/strong> Debbie Levitt<\/a><\/p>\n\n\n\n Where<\/strong>: Track 1<\/p>\n\n\n\n When:<\/strong> Saturday 6 June at 09:45<\/p>\n\n\n\n Session page:<\/strong> Three levels of atomic product-market fit<\/a><\/p>\n<\/div><\/div>\n\n\n\n Most teams think they\u2019ve found product-market fit when they hit one good metric, like downloads, signups, or initial sales. But real PMF happens at three levels simultaneously: macro (market-wide value), meso (features and services), and micro (interactions, moments, and experiences).<\/p>\n\n\n\n PMF can be fleeting. You celebrate validating it, but months later, users have disappeared, and you wonder what went wrong. Teams are surprised when users hate the new feature, utilisation is low, or complaints are high.<\/p>\n\n\n\n This session will teach my new Atomic PMF model. Learn what tends to block finding and keeping PMF, and how to better convert and retain your target audiences.<\/p>\n\n\n\n Atomic PMF: If your company likes failure, they\u2019re really going to love success!<\/p>\n\n\n\n Perfect for: Entrepreneurs, freelancers, strategists, startup teams, and Fortune 500 workers and leaders. This isn\u2019t an all-or-nothing framework; take what works for your context, use it as a starting point, and evolve it.<\/p>\n\n\n\n Debbie Levitt, MBA, CPIC, ACC, is the CXO of Delta CX. She\u2019s a Customer and User Experience (CX\/UX) Strategist, Researcher, Service Designer, innovator, and change agent. She specializes in reconnecting companies with their target audiences to boost satisfaction, conversions, retention, and growth. Focusing on product and service strategy, she identifies and solves problems and their root causes.<\/p>\n\n\n\n Clients call her \u201cMary Poppins\u201d because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.<\/p>\n\n\n\n In addition to her six published books about business and work, Debbie writes articles on her RBeforeD Medium publication, and has over 1,000 videos on YouTube across two channels (Delta CX and the newer channel, Delta CX Hive). \u201cAtomic Product-Market Fit\u201d is her latest book, published in Feb 2026.<\/p>\n\n\n\n She offers corporate training as well as individual and team coaching on better processes, strategy, and tactical work. She is also a personal and professional development coach. She loves being a catalyst: pushing boats out and ensuring people know how to row them.<\/p>\n\n\n\n Follow her work on WordPress.org as @deltacx<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Irfani Silviana<\/a><\/p>\n\n\n\n Where<\/strong>: Workshop 1<\/p>\n\n\n\n When:<\/strong> Friday 5 June at 11:45<\/p>\n\n\n\n Session page:<\/strong> WordPress ROI map: engineering business value with BMC<\/a><\/p>\n<\/div><\/div>\n\n\n\n Understand your client\u2019s Business Model Canvas (BMC) to deliver impactful value and solve their core problems. This session introduces the BMC as a \u2018translation layer,\u2019 helping developers shift from building features to engineering business value. Learn how to uncover hidden client needs and communicate the value of WordPress solutions.<\/p>\n\n\n\n Irfani Silviana is a Full-Stack Developer at Edamame Agency, a Krak\u00f3w-based company specializing in custom web design and development for WordPress and WooCommerce ecosystems. Holding degrees in both Informatics Engineering and an MBA, Irfani occupies a unique \u201cdual-perspective\u201d space where deep technical architecture meets high-level business strategy.<\/p>\n\n\n\n At Edamame, she focuses on delivering Strategic Technical Alignment: a professional mindset where every technical decision serves a specific business KPI. From architecting complex regulatory workflows to scaling e-commerce platforms, Irfani\u2019s approach is rooted in the belief that a website is not just a digital asset but a strategic engine that drives a company\u2019s business model.<\/p>\n\n\n\n Follow her work on WordPress.org as @irsilviana<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Liza Bogatyrev<\/a><\/p>\n\n\n\n Where<\/strong>: Track 1<\/p>\n\n\n\n When:<\/strong> Saturday 6 June at 09:00<\/p>\n\n\n\n Session page:<\/strong> Stop positioning into obscurity to unlock growth<\/a><\/p>\n<\/div><\/div>\n\n\n\n In this session we explore why product marketers fail to drive revenue and product adoption despite doing everything they are expected to in a textbook perfect way.<\/p>\n\n\n\n Liza has been doing product marketing since before the discipline had a cool name, working across telecom, IT infrastructure, and logistics before landing in web hosting, where she now leads WordPress product marketing at one.com (part of group.one). Her relationship with WordPress started much earlier, back when its market share was still in the single digits.<\/p>\n\n\n\n A self-described product mom, Liza is equal parts strategist, cheerleader, and messenger of tough love when your positioning isn\u2019t pulling its weight. Her one rule: positioning is not a vibe, but the starting point for every business decision.<\/p>\n\n\n\n Besides launching and re-launching WordPress products, Liza has spent several years organizing WordCamp Europe and local WordPress meetups in Sweden and Denmark. When she isn\u2019t rage-refreshing her BI tools, she\u2019s likely chasing her kids or scrolling through an alarming amount of hedgehog content.<\/p>\n\n\n\n Follow her work on WordPress.org as @lizabogatyreva<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Monika Dimitrova<\/a><\/p>\n\n\n\n Where<\/strong>: Track 1<\/p>\n\n\n\n When:<\/strong> Saturday 6 June at 10:30<\/p>\n\n\n\n Session page:<\/strong> AI won’t save your marketing (but it might save your time and money)<\/a><\/p>\n<\/div><\/div>\n\n\n\n AI won\u2019t fix a weak strategy; it will just amplify what you already have. This talk explores why some businesses see real results while others produce more of what wasn\u2019t working, and how small businesses can use AI as an equaliser without losing what makes them different.<\/p>\n\n\n\n Monika has spent the last 10 years at SiteGround, where she leads growth marketing, business development, and new product launches. She\u2019s perpetually studying something, and when she\u2019s not working or learning, she splits her time between video games, grey skies, two very demanding cats, one very mature kid, and one very patient partner. That, and baking.<\/p>\n\n\n\n Follow her work on WordPress.org as @zwindey<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Stacy L. Carlson<\/a><\/p>\n\n\n\n Where<\/strong>: Workshop 1<\/p>\n\n\n\n When:<\/strong> Friday 5 June at 10:15<\/p>\n\n\n\n Session page:<\/strong> How to make toast<\/a><\/p>\n<\/div><\/div>\n\n\n\n Learn how to break down complex work into clear, workable steps through a hands on, playful workshop. Using simple activities that reveal how processes really form, you\u2019ll discover practical ways to build systems that support your agency, plugin, or freelance projects. You\u2019ll leave with a repeatable method you can use anytime you need clarity, alignment, or a fresh way to plan your work.<\/p>\n\n\n\n Stacy L. Carlson brings 15+ years of affiliate marketing and strategic partnership expertise to her role as Director of Global Affiliate & Influencer Marketing at Automattic.<\/p>\n\n\n\n Her foundation is hands-on: in 2005, she launched her own e-commerce business, gaining firsthand insight into the dynamics of online business ownership and partnerships. She\u2019s been working with WordPress since 2008, giving her deep familiarity with the platforms she now manages.<\/p>\n\n\n\n Known for building and nurturing profitable partnerships, Stacy combines entrepreneurial experience with a passion for systems and processes, bringing structure and scalability to the affiliate and influencer strategy across Automattic\u2019s portfolio.<\/p>\n\n\n\n Follow her work on WordPress.org as @fortissimo1009<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Tammie Lister<\/a><\/p>\n\n\n\n Where<\/strong>: Track 1<\/p>\n\n\n\n When:<\/strong> Friday 5 June at 11:45<\/p>\n\n\n\n Session page:<\/strong> Human in the loop means something<\/a><\/p>\n<\/div><\/div>\n\n\n\n Human in the loop is supposed to mean something. Instead, it\u2019s become a comfort phrase. A checkbox instead of a choice about who does what.<\/p>\n\n\n\n Humans bring knowledge, judgment, and context. AI brings scale, pattern recognition, and capacity beyond any individual. The real work is building products where both do what they\u2019re good at. When you get that right, both do more than either could alone.<\/p>\n\n\n\n This talk is practical and honest about where systems fail. The way we build products has changed. Recognising that means understanding where we as humans need to collaborate.<\/p>\n\n\n\n Tammie Lister is Chief Product Officer at Convesio. She has a hybrid background across product, design, psychology and development. She contributes to WordPress and is passionate about Open Source, making products and drinking tea.<\/p>\n\n\n\n Follow her work on WordPress.org as @karmatosed<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Vassilena Valchanova<\/a><\/p>\n\n\n\n Where<\/strong>: Track 1<\/p>\n\n\n\n When:<\/strong> Saturday 6 June at 11:15<\/p>\n\n\n\n Session page:<\/strong> Nobody knows what you know (and that’s your problem)<\/a><\/p>\n<\/div><\/div>\n\n\n\n You\u2019re good at what you do\u2014but nobody knows it. This is the expertise-visibility gap, and it\u2019s the reason talented WordPress professionals stay stuck at the same level while others land bigger clients, charge higher rates, and work on exciting projects.<\/p>\n\n\n\n Being good at what you do is not enough. The WordPress market is crowded. Clients can\u2019t tell the difference between a 10-year veteran and someone who finished a course last month. Unless you make that difference visible.<\/p>\n\n\n\n In this talk, learn the three visibility channels that actually build thought leadership, the types of content that position you as an expert, and how to identify your \u201cRemarkable Content Angles\u201d\u2014the perspectives that make you the obvious choice for the right kind of clients.<\/p>\n\n\n\n Vassy is a content strategist and brand messaging expert who helps companies and consultants become known for what they know. Over 15 years, she\u2019s worked with tech companies, B2B agencies, founders, and individual experts to turn their expertise into visibility\u2014through brand positioning, content strategy, and thought leadership.<\/p>\n\n\n\n She\u2019s built her own reputation from scratch, without a big agency or famous company behind her, and now helps others do the same. Vassy speaks at conferences, runs workshops, and shares what she\u2019s learned through her blog and courses, all of which can be found at https:\/\/valchanova.me<\/p>\n\n\n\n Follow her work on WordPress.org as @vasvalch<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Vito Peleg<\/a><\/p>\n\n\n\n Where<\/strong>: Workshop 2<\/p>\n\n\n\n When:<\/strong> Friday 5 June at 14:30<\/p>\n\n\n\n Session page:<\/strong> Agentic AI & WordPress: from prompts to tools & systems<\/a><\/p>\n<\/div><\/div>\n\n\n\n Prompts chat; Agents act. In this hands-on session, you will move beyond LLMs to build a tool-using AI workflow. We\u2019ll engineer a system that audits a live WordPress site, validates the results, and generates structured tickets. Bring your laptop; leave with a deployment-ready workflow.<\/p>\n\n\n\n Vito Peleg is the founder and CEO of Atarim.io \u2013 an AI-powered collaboration platform used by tens of thousands of web professionals worldwide. A former WordPress agency owner, Vito is deeply rooted in the WordPress community and its evolution. In 2021, he led the development of one of the first AI implementations inside WordPress, and today focuses on the shift toward agentic AI, helping creative teams move from simple prompts to systems that actually execute work.<\/p>\n\n\n\n Follow his work on WordPress.org as @wpfeedback<\/a><\/p>\n<\/div>\n\n\n\n Speaker:<\/strong> Wendie Huis in ‘t Veld<\/a><\/p>\n\n\n\n Where<\/strong>: Track 1<\/p>\n\n\n\n When:<\/strong> Friday 5 June at 10:15<\/p>\n\n\n\n Session page:<\/strong> How to not fail when expanding globally<\/a><\/p>\n<\/div><\/div>\n\n\n\n Your webshop is ready to go international. Exciting, terrifying, and often more complicated than anyone budgeted for. Whether you own a shop or help clients build and grow one, you already know that translating pages is the smallest part of the process.<\/p>\n\n\n\n This talk focuses on the things people consistently forget when going global and the questions you should ask before launch. We\u2019ll look at cultural differences that quietly sabotage marketing, pricing, and currency choices that affect trust and conversion, payment methods people actually expect to see, and shipping and returns that mean very different things depending on where your customers live.<\/p>\n\n\n\n No deep tech. no code. Just clear, usable guidance for webshop owners and the agencies that help them achieve international growth without international chaos.<\/p>\n\n\n\n Wendie discovered WordPress in 2009 and turned a growing curiosity into a career in 2011. She now works at Clonable as a Customer Success and Support Manager. Beyond tech, she is involved with De Liefdesdokter, a learning collective focused on interpersonal connection. That work deeply influences how she approaches technology: building tools, communities, and support experiences that center human needs first.<\/p>\n\n\n\n Follow her work on WordPress.org as @dolgelukkig<\/a><\/p>\n<\/div>\n\n\n\n
\n\n\n\n<\/figure>\n\n\n\nWordPress ROI map: engineering business value with BMC<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nStop positioning into obscurity to unlock growth<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nAI won’t save your marketing (but it might save your time and money)<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nHow to make toast<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nHuman in the loop means something<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nNobody knows what you know (and that’s your problem)<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nAgentic AI & WordPress: from prompts to tools & systems<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n<\/figure>\n\n\n\nHow to not fail when expanding globally<\/h3>\n\n\n\n
<\/figure>
\n\n\n\n