During the planning process of previous WordCamp Europe editions, the Communications, Marketing, and PR team developed a process for selecting Media Partners and Supporters. Our objective is to have a process that is:<\/p>\n\n\n\n
Here are the criteria we will be considering as we review all applications. These are listed in order of their importance \u2013 most important to least.<\/p>\n\n\n\n
We are looking for a mix of partners \u2013 some who speak to a global audience, others who target specific regions (including our host country, Switzerland), and some who reach emerging or underrepresented segments of the WordPress community.\u00a0 Higher scores are awarded for media outlets which reach emerging \/ underrepresented communities.\u00a0\u00a0<\/p>\n\n\n\n
We are asking applicants to provide detailed descriptions of how they plan to cover WCEU2025 \u2013 something more than just a few sentences. Higher scores are awarded for detailed plans.<\/p>\n\n\n\n
We want to ensure that publications representing WCEU2025 are of high quality \/ professional grade. We will review all applicants\u2019 sites \/ podcasts \/ platforms. We will also ask applicants for examples of the type of coverage they have provided in the past, allowing them to highlight the items they think are the best.<\/p>\n\n\n\n
We will request information about audience size in ranges (Small, Medium, Large, etc.) and will give higher scores to organisations with larger audiences. This provides some balance to the \u201cSupport for diverse audiences\u201d item above.<\/p>\n\n\n\n
We will give higher scores to organisations that publish on multiple platforms \u2013 blogs, websites, podcasts, social media, etc.<\/p>\n\n\n\n
We will give higher scores to partners who have performed well in past years, but will also give careful consideration to new applicants.<\/p>\n\n\n\n
We will give higher scores to organisations that publish more frequently. This will provide some balance with the Publication Quality item above.<\/p>\n\n\n\n
We want to attract some partners who publish in languages other than English, so we will give higher scores to partners who publish in other languages.<\/p>\n\n\n\n
We want to attract organisations that reach broad audiences, as well as those that focus on regional and local audiences. Higher scores will be given to organisations with broader audience geography.<\/p>\n\n\n\n
We want to understand the focus of the publication. Are they a general interest news site (lower score), a publication that covers the broad technology landscape (medium score), or a WordPress-specific outlet (higher score)?<\/p>\n\n\n\n
Each application criterion is assigned a weight from 1 to 10. The most important criterion has a weight of 10, the least important is weighted 1.<\/p>\n\n\n\n
Each applicant\u2019s response is evaluated for how well it addresses the criterion, and is given a score of 0, 1, 3, or 9, where 0 indicates the response does not address or addresses minimally and 9 indicates the response addresses all aspects of the criterion.<\/p>\n\n\n\n
The applicant\u2019s score for each criterion is calculated as <\/p>\n\n\n\n
Criteria weight X Applicant score<\/strong><\/p>\n\n\n\n The scores for all the criteria are then combined into a total for that applicant. All applicant scores are listed in descending order, with the highest scores at the top of the list. <\/p>\n\n\n\n We expect to select 15 to 20 of the top scoring applicants as Media Partners for WCEU2025. <\/p>\n\n\n\n Our intent with this document is to provide insights into our process for evaluating applications for Media Partners. If you have questions about the contents or suggestions for how we can improve in the future, please send them to europe@wordcamp.org<\/a>. A member of our team will follow up with you shortly.<\/p>\n\n\n\n Ready to go? Apply now!<\/strong><\/p>\n\n\n\nWe welcome your questions and suggestions<\/h2>\n\n\n\n