WaaS for Agencies: Opportunities, Challenges & Pricing Impact

Sandra Kurze

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In this talk, we’ll explore the full spectrum of WaaS models, from traditional agency offerings to large-scale implementations for franchises and enterprises. You’ll learn how standardization, automation, and streamlined processes can unlock new revenue streams, reduce operational complexity, and dramatically lower per-unit costs. Whether you’re an agency owner looking to scale or a digital strategist exploring new business models, this session will provide practical insights into building a WaaS that drives efficiency and profitability.