I’ve had my share of difficult boyfriends, but none drove me to the brink of madness just as much as Google. Until I had an epiphany, and stopped trying to please a fickle algorithm to focus on something utterly revolutionary instead: fulfilling the needs of our readers. When you shift your mindset to producing high quality content, your audience uses it. Your commercial partners start to convert better. And your rankings and traffic naturally improve.
In this session, I will share the complex editorial and SEO strategies that I learned the hard way. They require insight on your audience, a well-defined business model, a lot of research, a variety of tools, and last but not least, some skillful writing. Hopefully, after hearing me ramble for 30 minutes, you’ll have a better idea how to publish great content that succeeds with your readers, your partners, and the Gods of Google.