Connecting cultures at SWI Swissinfo.ch: The journey to international audience engagement

Ronny Marx

Category:

Time:

SWI Swissinfo.ch, a leading news outlet, faced significant challenges with its previous content management system, limiting its ability to deliver multilingual content, optimize article recirculation, and engage audiences effectively. In this session, Ronny Marx will share their journey of migrating SWI’s entire news platform to WordPress and WordPress VIP. They’ll dive into the technical hurdles overcome during the migration, the benefits of scalability, and the custom development that powered their digital transformation. Learn how WordPress’s flexibility and performance enabled SWI to better serve its multilingual, global audience while enhancing editorial workflows and content distribution.