{"id":12008,"date":"2024-05-13T12:44:16","date_gmt":"2024-05-13T10:44:16","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2024\/?post_type=wcb_sponsor&p=12008"},"modified":"2024-05-13T12:44:17","modified_gmt":"2024-05-13T10:44:17","slug":"personalizewp","status":"publish","type":"wcb_sponsor","link":"https:\/\/europe.wordcamp.org\/2024\/sponsor\/personalizewp\/","title":{"rendered":"PersonalizeWP"},"content":{"rendered":"\n
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About the company<\/h3>\n\n\n\n

PersonalizeWP is the easiest way to display personalized content on your WordPress website using the Block Editor. <\/p>\n\n\n\n

Providing pre-built rules out of the box, it allows you to show or hide any block, using a set of comprehensive options, including user roles, location, device type, date or time of day, referrer and more. Designed to work with any hosting platform, the plugin provides a real-time experience even when your site is fully cached and if you want to tailor the experience of your visitors so that their experience matches what they want and need to view, then PersonalizeWP is the right plugin for you. <\/p>\n\n\n\n

Personalization Rules<\/strong> <\/p>\n\n\n\n

By using advanced personalization rules, you can tailor every visitor\u2019s experience with ease. PersonalizeWP offers a diverse set of features to simplify targeting by location, time, device and other variables. <\/p>\n\n\n\n

Visitor Profiles <\/strong><\/p>\n\n\n\n

Track visitors across your site, without the use of cookies, so you can build a profile of each user. Starting with an anonymous profile when they first arrive, we extend what we know about the user as they browse the site, and our integrations with Gravity Forms and WooCommerce allow us to start adding real-world data.<\/p>\n\n\n\n

Segments <\/strong><\/p>\n\n\n\n

By using our intuitive segmentation feature, you can easily define groups using a range of different variables such as pages visited, products purchased, location, or forms completed. PersonalizeWP adds visitor profiles to segments automatically as they meet the criteria \u2013 and will keep them up-to-date as their behaviour on your site changes. <\/p>\n\n\n\n

Lead-Scoring <\/strong><\/p>\n\n\n\n

Assigning a score to an action that a user takes can help you to better understand how engaged they are with your site and content, helping you to gauge lead quality. You can set specific thresholds to identify promising opportunities and also assign negative points to keep scores in check. And you can assign them to a segment using a score, meaning that you can keep all your highly interested leads in a single bucket.<\/p>\n\n\n\n

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Connect<\/h3>\n\n\n\n