{"id":9487,"date":"2023-10-28T19:50:00","date_gmt":"2023-10-28T17:50:00","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2024\/speaker\/irene-strikkers\/"},"modified":"2024-05-03T11:18:16","modified_gmt":"2024-05-03T09:18:16","slug":"irene-strikkers","status":"publish","type":"wcb_speaker","link":"https:\/\/europe.wordcamp.org\/2024\/speaker\/irene-strikkers\/","title":{"rendered":"Irene Strikkers"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-08281ae9 wp-block-group-is-layout-constrained\"><figure style=\"width:512px;height:512px;\" class=\"speaker-image-featured wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/irene-strikkers\/\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/60434e7e95f73c5795ae5d308a9e1d5abf08d612a420b0fd895aa044c01fc1be?s=512&amp;d=blank&amp;r=g\" alt=\"Irene Strikkers\" \/><\/a><\/figure>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-post-title\">Irene Strikkers<\/h2>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/profiles.wordpress.org\/ireneyoast\">@ireneyoast<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Netherlands<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After almost 7 years at an SEO company, Irene made the switch to data analysis and Conversion Rate Optimisation (CRO) in 2023. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her current role, she enjoys finding patterns in the data and combining several insights to paint the bigger picture. Her mission is to help organisations make data-driven decisions that make them grow.<\/p>\n\n\n\n<div class=\"wp-block-group has-custom-fuel-yellow-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignfull speaker-single-session has-global-padding is-layout-constrained wp-container-core-group-is-layout-e4fea790 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading is-style-default\" style=\"padding-top:0;padding-bottom:0\">Session<\/h4>\n\n\n<ul style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-right:0;margin-left:0;margin-top:0;margin-bottom:0;\" class=\"is-style-default wp-block-wordcamp-speaker-sessions\"><li><p><a href=\"https:\/\/europe.wordcamp.org\/2024\/session\/how-to-leverage-analytics-data-to-find-out-where-you-lose-potential-customers\/\">How to leverage Analytics data to find out where you lose potential customers<\/a><\/p><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-30f78418 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(182deg,rgb(249,178,51) 52%,rgb(255,255,255) 53%);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Get to know Irene \ud83c\udf99\ufe0f<\/h2>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Can you start by painting a picture of what a typical day looks like for you? What fuels your passion for the work you do, and how does it tie into your involvement with WCEU?<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For the past year and a half, I&#8217;ve been working as a data analyst at Online Dialogue, a boutique CRO agency in the Netherlands. We help organizations optimize their website for more sales, engagement, or subscriptions.<br><br>I analyze web data and other types of data to try to find out what the website visitors\u2019 behavior looks like. We use this data to discover opportunities to help users find what they&#8217;re looking for, to speak to their motivations, and to help them make decisions. In order to do so, I work closely together with psychologists, UXers, conversion managers, and developers. This interdisciplinarity is what makes my job very enjoyable. It\u2019s great to hear different perspectives, bounce ideas off each other, and come to the best solutions together.<br><br>Before my current job, I was Head of R&amp;D at Yoast, the biggest SEO company in the WordPress space. Through this job, I was introduced to WordPress and its community. The first time I attended a WordCamp, I was immediately impressed by the openness and friendliness of the WordPress community.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>What sparked your interest in becoming a speaker at WCEU? Was there a particular moment or experience that motivated you to share your insights with this community?<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When I left Yoast, I didn\u2019t want to say goodbye to the WordPress community forever. At the same time, I realized that I had rarely heard any talks about conversion rate optimization or experimentation at a WordCamp. That\u2019s why I decided to apply with a talk about this topic.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>For those awaiting your talk, could you give us a preview of what we can expect to learn from your talk? Any sneak peeks?<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In my talk, I\u2019ll show a more successful way to increase sales, subscriptions, or engagement of your website than following your gut feeling. The latter might work up to a certain point, but to make more impactful steps you\u2019ll need to find out where you lose potential customers. I\u2019ll show you how to create funnels of your customers\u2019 journey to find out where these blockages are. Once you have identified those, it will be easier to focus on the right places where you can make the biggest impact.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Is it your first time at a WCEU or WordPress event? Any standout memories or lessons learned that you&#8217;d like to share?<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">After Vienna, Belgrade, Berlin, and Porto this will be my fifth WordCamp Europe. I\u2019ve also attended WordCamp US, the WordCamp Asia meetup in 2020, some local WordCamps, and the WordPress Meetup in Nijmegen, The Netherlands.<br><br>My best memories are from the hallway track (the conversations with other attendees between sessions) and the WCEU after-parties. Every year, we tried to fit in well with the theme of the party. So I\u2019m the proud owner of a nice dress (Vienna), a silver glitter outfit (Belgrade), a neon bathing suit and leggings (Berlin), and a princess dress (Porto).<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Looking beyond the scheduled sessions, what do you hope attendees will take away from their overall experience at WCEU? How can they leverage the event to enhance their professional development or personal growth?&nbsp;<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I would encourage everyone to not go to talks from the early morning to the end of the day but also to roam the hallways to talk to people there. In my experience, attendees are very open to sharing what they\u2019re doing with WordPress, and to talk about their passion. Those conversations are a good way to learn new things and to renew your own passion about all things WordPress. I tend to find it a bit nerve-wracking to open a conversation with someone I don\u2019t know, but the conversation starter \u2018So, what do you do with WordPress?\u2019 has served me well over the years.<\/p>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-mandy-40-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-6849f779 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Other Speakers<\/h3>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-7a7e3e15 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-9456 wcb_speaker type-wcb_speaker status-publish hentry\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5c542538 wp-block-group-is-layout-flex\"><figure style=\"width:256px;height:256px;\" class=\"speaker-image-featured-small wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/isaline-muelhauser\/\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=256&amp;d=blank&amp;r=g\" alt=\"Isaline Muelhauser\" \/><\/a><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/isaline-muelhauser\/\" target=\"_self\" >Isaline Muelhauser<\/a><\/h4><\/div>\n\n<\/li><li class=\"wp-block-post post-9475 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5c542538 wp-block-group-is-layout-flex\"><figure style=\"width:256px;height:256px;\" class=\"speaker-image-featured-small wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jamie-marsland\/\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?fit=256%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Jamie Marsland\" srcset=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jamie-marsland\/\" target=\"_self\" >Jamie Marsland<\/a><\/h4><\/div>\n\n<\/li><li class=\"wp-block-post post-9445 wcb_speaker type-wcb_speaker status-publish hentry\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5c542538 wp-block-group-is-layout-flex\"><figure style=\"width:256px;height:256px;\" class=\"speaker-image-featured-small wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jessica-lyschik\/\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/eb66d1655187ce7b2e3e22ee93a30d4f9657a505aa4a247c11c67b282164f60a?s=256&amp;d=blank&amp;r=g\" alt=\"Jessica Lyschik\" \/><\/a><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jessica-lyschik\/\" target=\"_self\" >Jessica Lyschik<\/a><\/h4><\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After almost 7 years at an SEO company, Irene made the switch to data analysis and Conversion Rate Optimisation (CRO) in 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