{"id":9456,"date":"2023-10-28T19:50:00","date_gmt":"2023-10-28T17:50:00","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2024\/speaker\/isaline-muelhauser\/"},"modified":"2024-05-03T11:55:21","modified_gmt":"2024-05-03T09:55:21","slug":"isaline-muelhauser","status":"publish","type":"wcb_speaker","link":"https:\/\/europe.wordcamp.org\/2024\/speaker\/isaline-muelhauser\/","title":{"rendered":"Isaline Muelhauser"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-5fb0786f wp-block-group-is-layout-constrained\"><figure style=\"width:512px;height:512px;\" class=\"speaker-image-featured wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/isaline-muelhauser\/\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=512&amp;d=blank&amp;r=g\" alt=\"Isaline Muelhauser\" \/><\/a><\/figure>\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-post-title\">Isaline Muelhauser<\/h2>\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/profiles.wordpress.org\/isaline\">@isaline<\/a><\/h3>\n\n\n\n<p>Switzerland<\/p>\n\n\n\n<p>Isaline Muelhauser is an SEO consultant at Pilea.ch. Based in Switzerland, she juggles French, English and German to create SEO strategies that deliver results. <\/p>\n\n\n\n<p>Her interest in languages, humans and performance led her to focus on SEO localisation. Her clients appreciate her ruthless prioritisation and plain speaking. <\/p>\n\n\n\n<p>Off keyboard, you&#8217;ll find Isaline outside, practising one of her favourite sports. With her passion-project WorkinSEO, she shares her enthusiasm about SEO.<\/p>\n\n\n\n<div class=\"wp-block-group has-custom-fuel-yellow-100-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignfull speaker-single-session has-global-padding is-layout-constrained wp-container-core-group-is-layout-cd4c63d3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<h4 class=\"wp-block-heading is-style-default\" style=\"padding-top:0;padding-bottom:0\">Session<\/h4>\n\n\n<ul style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-right:0;margin-left:0;margin-top:0;margin-bottom:0;\" class=\"is-style-default wp-block-wordcamp-speaker-sessions\"><li><p><a href=\"https:\/\/europe.wordcamp.org\/2024\/session\/seo-woocommerce-lets-get-that-traffic-a-b2b-use-case\/\">SEO WooCommerce: let\u2019s get that traffic, a B2B use case<\/a><\/p><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-6880d07a wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(182deg,rgb(249,178,51) 52%,rgb(255,255,255) 53%);padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Get to know Isaline \ud83c\udf99\ufe0f<\/h2>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Can you start by painting a picture of what a typical day looks like for you? What fuels your passion for the work you do, and how does it tie into your involvement with WCEU?<\/em><\/h4>\n\n\n\n<p>9 years timesheeting my time gave me great insights on how to organise my day. I start by setting down my intentions for the day and picking up the priority tasks that I have selected the previous evening. I do sessions of focused billable work in silence or with light music. Between focused work, I take a break to eat or do some non-billable work like training, networking on social media. I typically check social media and emails after at least 2 focused sessions. Delivering great work is at the top of my priorities.<\/p>\n\n\n\n<p>SEO analysis offers insights into people\u2019s brain: how do they organise knowledge and what do they need? I am often surprised during my researches. I enjoy that I can bridge gaps between clients and their customers. There are so many great companies and ideas out there deserving to be visible. At conferences and events, I wish to show the opportunities offered by SEO, how they go beyond creating websites for bots but caring for humans. How great teamwork between professionals creates excellent results for our clients. At WP events, participants are curious and enthusiastic, socialising\u00a0 is essential to find partners and foster understanding.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>What sparked your interest in becoming a speaker at WCEU? Was there a particular moment or experience that motivated you to share your insights with this community?<\/em><\/h4>\n\n\n\n<p>As an <a href=\"https:\/\/pilea.ch\/en\/home\/\">SEO consultant<\/a> I work with WP websites, WP designer and tech teams. We all aim to work on efficient and user friendly websites even if each of us uses a different vocabulary to talk about key issues and tasks. You might not understand my SEO specific vocabulary and I might not understand your vocabulary. I made it my mission to foster friendly communication by sharing insights of what it\u2019s like to work as the SEO in a team. I enjoy a WP local chapter, visited WordCamp Switzerland as a speaker twice. It is my first time at WordCamp Europe. Each event was joyful and I felt warmly welcomed, I keep coming back.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>For those awaiting your talk, could you give us a preview of what we can expect to learn from your talk? Any sneak peeks?<\/em><\/h4>\n\n\n\n<p>I want the audience to understand what goes through my head as an SEO, what makes me tick \ud83d\ude05 go ho ho \ud83e\udd2f or turn on alarm bells \ud83d\ude31. Based on a B2B ecommerce use case, I share the story of a project&#8217;s ups and downs, which decisions I took and why. Hopefully at the end of the talk, you will know some risks and opportunities of WooCommerce and migration. I expect you will be able to manage your client\u2019s expectations in terms of search, define the scope of what you can deliver and when you need support from an SEO specialist.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Looking beyond the scheduled sessions, what do you hope attendees will take away from their overall experience at WCEU? How can they leverage the event to enhance their professional development or personal growth?&nbsp;<\/em><\/h4>\n\n\n\n<p>I enjoy conferences for inspiration and friendly chats. I often meet people whom I might work with on future projects. I appreciate the opportunity to meet people in person before working together remotely. The talks spark my interest and if I particularly like one talk, I will read the slides once back home to learn everything. As an introvert I plan ahead with clear expectations and intentions so that I am relaxed on the D-Day and reach my goals. I find it helps to know where you are aiming at professionally and what opportunity events like WCEU. In other words, to leverage their professional development or personal growth, I suggest some introspections and goal setting before the event. At WordPress events, social time is made easy with food and drinks and an overall relaxed atmosphere.<\/p>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-mandy-40-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1119e409 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Other Speakers<\/h3>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-10753265 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-9475 wcb_speaker type-wcb_speaker status-publish has-post-thumbnail hentry\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\"><figure style=\"width:256px;height:256px;\" class=\"speaker-image-featured-small wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jamie-marsland\/\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?fit=256%2C256&amp;ssl=1\" class=\"attachment-256x256 size-256x256 wp-post-image\" alt=\"Jamie Marsland\" srcset=\"https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/europe.wordcamp.org\/2024\/files\/2023\/10\/Jamie-Marsland-updated-1.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jamie-marsland\/\" target=\"_self\" >Jamie Marsland<\/a><\/h4><\/div>\n\n<\/li><li class=\"wp-block-post post-9445 wcb_speaker type-wcb_speaker status-publish hentry\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\"><figure style=\"width:256px;height:256px;\" class=\"speaker-image-featured-small wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jessica-lyschik\/\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/eb66d1655187ce7b2e3e22ee93a30d4f9657a505aa4a247c11c67b282164f60a?s=256&amp;d=blank&amp;r=g\" alt=\"Jessica Lyschik\" \/><\/a><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jessica-lyschik\/\" target=\"_self\" >Jessica Lyschik<\/a><\/h4><\/div>\n\n<\/li><li class=\"wp-block-post post-9477 wcb_speaker type-wcb_speaker status-publish hentry\">\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\"><figure style=\"width:256px;height:256px;\" class=\"speaker-image-featured-small wp-block-wordcamp-avatar wp-container-content-9cfa9a5a\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jesus-amieiro\/\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/2ef71a5ac0d5866fd948ac503691867122c996994fb6e117f08ae8d08de99286?s=256&amp;d=blank&amp;r=g\" alt=\"Jes\u00fas Amieiro\" \/><\/a><\/figure>\n\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/europe.wordcamp.org\/2024\/speaker\/jesus-amieiro\/\" target=\"_self\" >Jes\u00fas Amieiro<\/a><\/h4><\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Isaline Muelhauser is an SEO consultant at Pilea.ch. Based in Switzerland, she juggles French, English and German to create SEO strategies that deliver results.<\/p>\n","protected":false},"author":15025730,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-speaker-single","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_user_name":"isaline","footnotes":""},"speaker_group":[],"class_list":["post-9456","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/peP1kR-2sw","jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=24&d=blank&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=48&d=blank&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=96&d=blank&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=128&d=blank&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=256&d=blank&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/5f30887b7fedc1248ab931431d6b3e0f05bae50f64e5b21bce624dbb8046e95b?s=512&d=blank&r=g"},"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/9456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/users\/15025730"}],"replies":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/comments?post=9456"}],"version-history":[{"count":8,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/9456\/revisions"}],"predecessor-version":[{"id":12096,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/9456\/revisions\/12096"}],"sessions":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9753?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=9456"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speaker_group?post=9456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}