{"id":9822,"date":"2024-04-08T12:07:50","date_gmt":"2024-04-08T10:07:50","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=9822"},"modified":"2024-07-10T21:25:42","modified_gmt":"2024-07-10T19:25:42","slug":"how-to-leverage-analytics-data-to-find-out-where-you-lose-potential-customers","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2024\/session\/how-to-leverage-analytics-data-to-find-out-where-you-lose-potential-customers\/","title":{"rendered":"How to leverage Analytics data to find out where you lose potential customers"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZQKfW20vd3o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Some of your website visitors will unfortunately not buy your product or sign up for your newsletter. <\/p>\n\n\n\n<p>Using a real-life example, I\u2019ll show you how you can find out where those people drop off. <\/p>\n\n\n\n<p>Are you a website owner, product owner or marketeer? I\u2019ll give you the tools to identify where this happens on your website, so you can start working on a resolution for those blockages to drive more conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of your website visitors will unfortunately not buy your product or sign up for your newsletter. Using a real-life example, I\u2019ll show you how you can find out where those people drop off. Are you a website owner, product owner or marketeer? I\u2019ll give you the tools to identify where this happens on your [&hellip;]<\/p>\n","protected":false},"author":14959321,"featured_media":12161,"template":"wp-custom-template-session-single-cupid","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1718455500,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/13mfcdMGEi5AaKE4vlNGUPQBunWp3BMfL\/view?usp=sharing","_wcpt_session_video":"https:\/\/wordpress.tv\/2024\/07\/03\/how-to-leverage-analytics-data-to-find-out-where-you-lose-potential-customers\/","_wcpt_speaker_id":[9487],"footnotes":""},"session_track":[54],"session_category":[64],"class_list":["post-9822","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-2-hall-1","wcb_session_category-business"],"jetpack_shortlink":"https:\/\/wp.me\/peP1kR-2yq","jetpack_sharing_enabled":true,"session_date_time":{"date":"June 15, 2024","time":"14:45"},"session_speakers":[{"id":"9487","slug":"irene-strikkers","name":"Irene Strikkers","link":"https:\/\/europe.wordcamp.org\/2024\/speaker\/irene-strikkers\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9822\/revisions"}],"predecessor-version":[{"id":16204,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9822\/revisions\/16204"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/9487"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/ireneyoast"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media\/12161"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=9822"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=9822"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=9822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}