You were tasked with relaunching a website, and even though the new website looks and behaves better than ever before, SEO rankings are suddenly down? <\/p>\n\n\n\n
If not done right, a relaunch can cause SEO rankings and traffic to drop – and it can take a long time to recover from such a loss. <\/p>\n\n\n\n
The good news is: There are concrete steps you can take before, during, and after a relaunch to preserve SEO rankings and instead of losing traffic, to lay the foundation for future traffic growth. <\/p>\n\n\n\n
In this lightning talk, you will learn how to relaunch a website in an SEO-friendly way in concrete, actionable steps.<\/p>\n","protected":false},"excerpt":{"rendered":"
You were tasked with relaunching a website, and even though the new website looks and behaves better than ever before, SEO rankings are suddenly down? If not done right, a relaunch can cause SEO rankings and traffic to drop – and it can take a long time to recover from such a loss. The good […]<\/p>\n","protected":false},"author":20280052,"featured_media":12095,"template":"wp-custom-template-session-single-cupid","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1718371800,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1gNOh9Wtu7pHyaWe3mdk360KPKPbCBhwr\/view?usp=sharing","_wcpt_session_video":"https:\/\/wordpress.tv\/2024\/07\/15\/how-to-relaunch-a-website-without-ruining-seo\/","_wcpt_speaker_id":[9463],"footnotes":""},"session_track":[55],"session_category":[60],"class_list":["post-9759","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-3-hall-3","wcb_session_category-seo"],"jetpack_shortlink":"https:\/\/wp.me\/peP1kR-2xp","jetpack_sharing_enabled":true,"session_date_time":{"date":"June 14, 2024","time":"15:30"},"session_speakers":[{"id":"9463","slug":"tina-reis","name":"Tina Reis","link":"https:\/\/europe.wordcamp.org\/2024\/speaker\/tina-reis\/"}],"session_cats_rendered":"SEO","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9759\/revisions"}],"predecessor-version":[{"id":9873,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9759\/revisions\/9873"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/9463"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/tinareisweb"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media\/12095"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=9759"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=9759"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=9759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}