Every website needs traffic, right? <\/p>\n\n\n\n
A website without conversions is a bad investment for a company \u2013 and most probably means an unhappy client. This talk shares a use case in the Swiss B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary. <\/p>\n\n\n\n
Based on the use case, you will learn: the main SEO risks associated with e-commerce websites, how and when to work with an SEO during the relaunch of a woo-commerce, what factors play a role in the success of SEO, basic content and tech necessary set up, a small retro of what went well and what will be improved. <\/p>\n\n\n\n
You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach. <\/p>\n\n\n\n
This talk aims at creating an efficient collaboration across SEO, Dev and content teams to deliver awesome projects.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every website needs traffic, right? A website without conversions is a bad investment for a company \u2013 and most probably means an unhappy client. This talk shares a use case in the Swiss B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary. Based on the use case, you will learn: the […]<\/p>\n","protected":false},"author":17710553,"featured_media":11737,"template":"wp-custom-template-session-single-cupid","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1718368200,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/drive.google.com\/file\/d\/1wI1pVOnHm33hxmpTs_DGj5zWMvFkujY-\/view?usp=sharing","_wcpt_session_video":"https:\/\/wordpress.tv\/2024\/07\/15\/seo-woocommerce-lets-get-that-traffic-a-b2b-use-case\/","_wcpt_speaker_id":[9456],"footnotes":""},"session_track":[55],"session_category":[60,58],"class_list":["post-9753","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-3-hall-3","wcb_session_category-seo","wcb_session_category-woocommerce"],"jetpack_shortlink":"https:\/\/wp.me\/peP1kR-2xj","jetpack_sharing_enabled":true,"session_date_time":{"date":"June 14, 2024","time":"14:30"},"session_speakers":[{"id":"9456","slug":"isaline-muelhauser","name":"Isaline Muelhauser","link":"https:\/\/europe.wordcamp.org\/2024\/speaker\/isaline-muelhauser\/"}],"session_cats_rendered":"SEO, WooCommerce","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9753\/revisions"}],"predecessor-version":[{"id":9900,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/9753\/revisions\/9900"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/9456"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/isaline"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media\/11737"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=9753"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=9753"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=9753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}