Travis Lima
@travislima
Travis, a seasoned online business entrepreneur and advisor, began his WordPress journey in 2013. Now, as a Customer Success Manager at Woo, he supports some of the platform’s largest merchants. A passionate community advocate and educator, Travis leverages his expertise to develop practical solutions for his customers that help to achieve their goals.
Get to know Travis 🎙️
Can you start by painting a picture of what a typical day looks like for you? What fuels your passion for the work you do, and how does it tie into your involvement with WCEU?
As a Senior Customer Success Manager at WooCommerce, I build “bridges” between high-value Woo merchants ($1M+ annual revenue) and our plugin. Each day is different. But you will often find me consulting with customers, helping them solve intricate ecommerce challenges, and collaborating with my team to develop solutions to help our merchants thrive.
WordPress has played a monumental role in helping me change careers (I’m a qualified Welding Inspector) and craft a future that I never thought possible. I’m sure we all can relate. Most of us WP enthusiasts taught us how to build websites and learned a lot from our incredible WP community.
I owe a lot to this open-source project, and I’m delighted that I chose WordPress to build my first website back in 2013.
What sparked your interest in becoming a speaker at WCEU? Was there a particular moment or experience that motivated you to share your insights with this community?
In 2014, I attended my first local WordCamp and was blown away by how massive WordPress was. In 2019, I attended my first WCEU (Berlin). I sat in an epic talk that a friend of mine, Rob Hope, gave on landing pages. There was so much value that I took out of that 15-minute session, and I knew straight away that I wanted to one day share some of my learnings with the WCEU community.
For those awaiting your talk, could you give us a preview of what we can expect to learn from your talk? Any sneak peeks?
I’m lucky enough to speak with dozens of entrepreneurs, ecommerce evangelists, developers, and Woo agencies that have built some of the most incredible online stores I’ve ever seen! It’s tough to summarize years of insights into 10 minutes. But I plan on giving a punchy “Top 10 Tips” that will help conversion rates and hopefully get you more sales!
Is it your first time at a WCEU or WordPress event? Any standout memories or lessons learned that you’d like to share?
I’ve been to several WordCamps and WP Meetups. WCEU 2019 was outstanding. I met so many fantastic people, and the talks were top-quality. WC Cape Town 2014/2015 were my first WordCamps, and they hold a special place in my heart because those events convinced me that WordPress was more than just a blogging platform—it’s a community.
Looking beyond the scheduled sessions, what do you hope attendees will take away from their overall experience at WCEU? How can they leverage the event to enhance their professional development or personal growth?
I hope that attendees will develop good, authentic connections with people that will last for years to come. WordPress is great, but the people behind the project are what makes it outstanding!
I wouldn’t be where I am today without the people in the WP community.
I suggest that you approach people, talk to them, ask them questions, help them if you can, and share your knowledge freely. Don’t be shy—we’re a great, down-to-earth bunch!
