Montserrat Cano
Montserrat Cano is an SEO, digital marketer and project manager who has worked in a wide range of sectors internationally, both in-house and as a consultant. Having worked closely with software engineers and data analysts for over 21 years, her focus and passion is on solving issues to maximise business results. Being bilingual English-Spanish, she has spoken at international events and mentors other SEO/ digital professionals, is a University Associate Professor, is co-authoring an upcoming book on digital marketing and has contributed to several books and articles on SEO and marketing. Montserrat has recently been appointed ambassador for the Google Women Techmakers programme to help inspire all women to have a successful career in technology.
Get to know Montserrat 🎙️
Can you start by painting a picture of what a typical day looks like for you? What fuels your passion for the work you do, and how does it tie into your involvement with WCEU?
Crafting strategies to overcome the challenges global brands face in today’s competitive multilingual landscape is what drives me every day. Like many others working in SEO and digital strategy, my day to day is anything but typical. However, certain tasks remain constant: ensuring flawless websites, monitoring traffic and sales, and assessing the effectiveness of any deployed strategies.
For those awaiting your talk, could you give us a preview of what we can expect to learn from your talk? Any sneak peeks?
Given that the majority of websites I’ve optimised run on WordPress, getting to know the WP ecosystem and its vibrant international community has been essential. Having previously shared my insights at other international events, I felt compelled to contribute to the WordPress community, starting with speaking at a WordCamp in Spain and now at WCEU 2024.
Is it your first time at a WCEU or WordPress event? Any standout memories or lessons learned that you’d like to share?
Given that the majority of websites I’ve optimised run on WordPress, getting to know the WP ecosystem and its vibrant international community has been essential. Having previously shared my insights at other international events, I felt compelled to contribute to the WordPress community, starting with speaking at a WordCamp in Spain and now at WCEU 2024.
Looking beyond the scheduled sessions, what do you hope attendees will take away from their overall experience at WCEU? How can they leverage the event to enhance their professional development or personal growth?
Attendees at WCEU 2004 can expect a vibrant and laid-back atmosphere, just as I experienced on my first WordCamp. Also, the valuable insights from speakers and opportunities to contribute to the WP ecosystem will generate actionable ideas ready to be implemented at work.
