Camille Cunningham

Get to know Camille 🎙️

Can you start by painting a picture of what a typical day looks like for you? What fuels your passion for the work you do, and how does it tie into your involvement with WCEU?

My work day starts with a cup of coffee, before talking to a few colleagues while my laptop wakes up. After that, we often have a meeting with the team to discuss what we’re working on and where we can help each other. When we’re done, it’s time to get some words to paper. Which is often when I put my music on and dive into the topic I want to write about. I love this part of my job, doing research, collecting all the necessary information, and piecing it together into an article that I wrote. Naturally, writing always comes with its struggles, but it’s very rewarding when you end up with a piece of content that you’re happy with. When I’m not writing, I am doing other stuff that revolves around content. The strategy behind our content, reviewing text that’s written by others, or researching new keywords. All of this to make sure we’re providing helpful content that empowers website owners to work on SEO themselves. Which is exactly why I’m excited to give a keyword research workshop at WordCamp Europe. This can help you take the first steps in a well-thought-out content SEO strategy.

What sparked your interest in becoming a speaker at WCEU? Was there a particular moment or experience that motivated you to share your insights with this community?

I love that the WordPress community is so enthusiastic and open to knowledge sharing. Any WordPress event I’ve been to so far had a very relaxed and friendly vibe. Making the choice to apply as a speaker a lot easier! I was lucky enough to attend WordCamp Asia this year and had so many fun conversations with people I hadn’t met before. Also, our workshop does require some input from the people there to be valuable and in my experience, that’s no problem when it comes to WordCamp attendees. 

For those awaiting your talk, could you give us a preview of what we can expect to learn from your talk? Any sneak peeks?

At the start of our workshop, we’ll go through the basics of keyword research to ensure everyone is on the same page. After that, we’ll go through the steps of keyword research together. I can tell you that there will be a few assignments that help you create a list of keywords relevant to your website. This means you’ll walk away with practical input that you can put to use right away! Plus, we’ll share our simple but effective formula to easily decide which keywords have the highest potential right now!

Is it your first time at a WCEU or WordPress event? Any standout memories or lessons learned that you’d like to share?

I’ve been to a few WordPress events and what I love about how they’re set up, is that it also allows you to experience the place where it’s being held. Having the possibility to learn, meet up, but also experience the city or country in between those event days. It makes the whole experience a lot more memorable. So, I’m also planning to enjoy Torino and all it has to offer after hours. 

Looking beyond the scheduled sessions, what do you hope attendees will take away from their overall experience at WCEU? How can they leverage the event to enhance their professional development or personal growth? 

Speaking from my own experience, I would say: connect with people you haven’t met before (or haven’t met offline yet). WordCamps are a great place to meet other people in the community and those are probably the most surprising conversations you’ll have. Whether it’s about WordPress, online marketing, personal interests or exploring Torino. It can bring you so much fun without feeling forced. That being said also don’t be afraid to take a break when you need it. At the last big WordCamp I attended, I sometimes went to get a coffee in a cafe nearby to relax. This was a great way to reload and come back to fully enjoy the event.