Every website needs traffic, right?
A website without conversions is a bad investment for a company – and most probably means an unhappy client. This talk shares a use case in the Swiss B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.
Based on the use case, you will learn: the main SEO risks associated with e-commerce websites, how and when to work with an SEO during the relaunch of a woo-commerce, what factors play a role in the success of SEO, basic content and tech necessary set up, a small retro of what went well and what will be improved.
You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.
This talk aims at creating an efficient collaboration across SEO, Dev and content teams to deliver awesome projects.