The working relationship between SEO and developers is usually a tricky one, which does not help with creating a WordPress website that maximises business results, particularly in international projects.
This friction also creates an unhealthy working environment that prevents both teams from achieving objectives in harmony.
In many occasions, this lack of collaboration is due to both organisational barriers and lack of knowledge of how to work with both types of professionals.
Having worked closely with both software engineers and data analysts for over 21 years, this presentation aims at giving attendees some ideas to help in those situations where friction can appear.