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If you have a website and want people to find you online, then you need to make your website findable with SEO.

Keyword research is the foundation of any successful SEO strategy, yet a lot of us don’t take (or have) the time to do it properly. Where do you even start?

In this workshop, we’ll get started with the basics and help you uncover the keywords that your audience is using. It will be given by two of our experts at Yoast who have experience of keyword research.

They will share tools you can use, how to use them and how to best prioritise the keywords you find. After the workshop, you’ll walk away with new insights into your audience and a list of keywords for your site. You’ll have so much inspiration for new content!

And best of all: it will be content that your audience is actually looking for.

To make the most out of this workshop, please make sure to bring your laptop.

WordCamp Europe 2024 is over. Check out the next edition!