{"id":14240,"date":"2023-05-19T10:33:03","date_gmt":"2023-05-19T07:33:03","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=14240"},"modified":"2023-06-05T12:51:21","modified_gmt":"2023-06-05T09:51:21","slug":"the-brand-of-you","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2023\/session\/the-brand-of-you\/","title":{"rendered":"The brand of You"},"content":{"rendered":"\n<p>Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you\u2019re a freelance professional, a business owner, or you\u2019re working in a small team, you simply must work on your personal brand. Where to start? This presentation will be a better place than most.<\/p>\n\n\n\n<p>Over the span of 30 minutes, I will give you an actionable blueprint for your personal branding strategy. The basis here won&#8217;t be The Big Marketing Bucks (TM), but authenticity and professionalism. <\/p>\n\n\n\n<p>You will walk away ready to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>get people to know you and see you for the expert you are;<\/li>\n\n\n\n<li>share valuable information that helps target audiences and gets them to like you;<\/li>\n\n\n\n<li>build your value proposition by balancing the personal and the professional to generate trust.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you\u2019re a freelance professional, a business owner, or you\u2019re working in a small team, you simply must work on your personal brand. Where to start? This presentation will be a better place than most. Over the [&hellip;]<\/p>\n","protected":false},"author":5798596,"featured_media":16494,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1686301200,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[12861],"footnotes":""},"session_track":[80],"session_category":[],"class_list":["post-14240","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-3"],"jetpack_shortlink":"https:\/\/wp.me\/pdWJfM-3HG","jetpack_sharing_enabled":true,"session_date_time":{"date":"9 June 2023","time":"12:00"},"session_speakers":[{"id":"12861","slug":"vassilena-valchanova","name":"Vassilena Valchanova","link":"https:\/\/europe.wordcamp.org\/2023\/speaker\/vassilena-valchanova\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/14240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/14240\/revisions"}],"predecessor-version":[{"id":16128,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/14240\/revisions\/16128"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/12861"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/vasvalch"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/16494"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=14240"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=14240"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=14240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}