{"id":13530,"date":"2023-05-12T14:22:17","date_gmt":"2023-05-12T11:22:17","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=13530"},"modified":"2023-06-01T17:24:24","modified_gmt":"2023-06-01T14:24:24","slug":"dont-sell-wordpress-like-its-2016-the-evolving-landscape-of-wordpress-marketing","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2023\/session\/dont-sell-wordpress-like-its-2016-the-evolving-landscape-of-wordpress-marketing\/","title":{"rendered":"Don\u2019t sell WordPress like it&#8217;s 2016: the evolving landscape of WordPress marketing"},"content":{"rendered":"\n<p>WordPress was already popular in 2016 but relatively simple content management system primarily used for building basic blogs and websites. <\/p>\n\n\n\n<p>Fast forward to 2023, WordPress has evolved into a powerful platform that can create complex e-commerce sites, membership platforms, and even mobile apps. <\/p>\n\n\n\n<p>As a result, how we market and sell WordPress needs to evolve.<\/p>\n\n\n\n<p>This topic will focus the need to adapt new approaches to selling WordPress in light of the ever-evolving web design and digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress was already popular in 2016 but relatively simple content management system primarily used for building basic blogs and websites. Fast forward to 2023, WordPress has evolved into a powerful platform that can create complex e-commerce sites, membership platforms, and even mobile apps. As a result, how we market and sell WordPress needs to evolve. [&hellip;]<\/p>\n","protected":false},"author":15401005,"featured_media":15663,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1686297600,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[13543],"footnotes":""},"session_track":[67],"session_category":[],"class_list":["post-13530","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1"],"jetpack_shortlink":"https:\/\/wp.me\/pdWJfM-3we","jetpack_sharing_enabled":true,"session_date_time":{"date":"9 June 2023","time":"11:00"},"session_speakers":[{"id":"13543","slug":"afshana-diya","name":"Afshana Diya","link":"https:\/\/europe.wordcamp.org\/2023\/speaker\/afshana-diya\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/13530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/13530\/revisions"}],"predecessor-version":[{"id":16113,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/13530\/revisions\/16113"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/13543"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/afshanadiya"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/15663"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=13530"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=13530"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=13530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}