{"id":12758,"date":"2023-05-08T17:32:41","date_gmt":"2023-05-08T14:32:41","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=12758"},"modified":"2023-06-09T08:43:07","modified_gmt":"2023-06-09T05:43:07","slug":"creating-mrr-for-wp-agency-owners-a-critical-look-at-current-and-future-business-models","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2023\/session\/creating-mrr-for-wp-agency-owners-a-critical-look-at-current-and-future-business-models\/","title":{"rendered":"Creating MRR for WP agency owners. A critical look at current and future business models"},"content":{"rendered":"\n<p>We critically analyse how WordPress agencies currently generate recurring revenue (retainer model, maintenance fee, consultancy, etc.) and the onset of productisation as a trending topic in the WP community.<\/p>\n\n\n\n<p>I propose that productisation could\/should be a collaborative, community-driven endeavour. We talk about different models and approaches and demonstrate this concept of collaboration by demonstrating a partnership case study during the talk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We critically analyze how WordPress agencies currently generate recurring revenue (retainer model, maintenance fee, consultancy, etc.) and the onset of productization as a trending topic in the WP community.<\/p>\n<p>I propose that productization could\/should be a collaborative, community-driven endeavor. We talk about different models and approaches and demonstrate this concept of collaboration by launching a live product together during the talk.&#8221;<\/p>\n","protected":false},"author":20328212,"featured_media":16504,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1686315600,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[12672],"footnotes":""},"session_track":[80],"session_category":[],"class_list":["post-12758","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-3"],"jetpack_shortlink":"https:\/\/wp.me\/pdWJfM-3jM","jetpack_sharing_enabled":true,"session_date_time":{"date":"9 June 2023","time":"16:00"},"session_speakers":[{"id":"12672","slug":"roger-rosweide","name":"Roger Rosweide","link":"https:\/\/europe.wordcamp.org\/2023\/speaker\/roger-rosweide\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/12758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/12758\/revisions"}],"predecessor-version":[{"id":16981,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/12758\/revisions\/16981"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/12672"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/rogerrosweide"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/16504"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=12758"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=12758"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=12758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}