Who is the audience?
Personas help speakers understand what type of audience they will speak to. We analysed feedback from previous years to better understand the most common attendee profiles. Here are the largest groups:
| Persona | Role | Tech level | Topics of interest |
| Camila [blogger as a hobby, for now] Camila is 40 years old and works a 9-5 job; she’s also had a side gig for a few years generating revenue through her fashion blogs. Her dream is to focus on her side gig in the next year and become a full-time blogger. She uses WordPress as her CMS because it’s the easiest to set up and has multiple great features and plugins. Camila’s sister, Anastasia, is an interior designer. With Camilla’s help she set up her landing page with WordPress too. And they are coming to WCEU together. | WP User | Beginner | Blogging tips, monetization tips, site customization, Basic Website Security, GDPR Compliance. |
| Matt [WordPress developer for the last 18 years] Matt is now 32 years old and has been using WordPress since its first version. He is an experienced developer who accompanied WordPress from a blogging tool, to a CMS, and all the way to Full Site Editing. Although not super experienced in JavaScript, he loves the new features implemented by the Core Team. He’s even suggested new features and contributed a bit to the WordPress core. | Advanced | Advanced | Advanced development topics, Full Site Editing, third-party integrations, CI/CD, and Headless CMS. |
| Alexander [Small WordPress agency owner ] Alexander is 42 years old and runs/works for a small web agency in Athens. He is customer facing and the main point of contact responsible for building customer relationships. These relationships are essential because they allow him to explain and present why the company prefers to use WordPress and why WordPress is the best option. Day to day he looks for the best solutions for client’s needs and he has been highly successful in pitching new clients. He also develops the company’s multi-channel communication strategy. | Manager | Beginner | Client prospecting, beginner-mid development topics, full site editing, page builders, GDPR Compliance, performance-optimizing |
| Amanda [Owner of WordPress themes and plugins company] Amanda is 35 years old and runs a company that creates premium themes and plugins for the WordPress ecosystem. She has been attending WordCamps for a few years and knows a lot of people from the community. She uses WordCamps to understand how WordPress is evolving and how her team can use its potential for new tools. She also spends time networking to find more business opportunities for her company. | Manager | Middle | Future of WordPress, events in the WordPress community, integrations between plugins/ APIs/services, etc. |
| Carlos [Support technician for a WordPress themes and plugins company] Carlos was hired six months ago as a support technician for a company that creates plugins and themes for WordPress. Although he has an IT and customer success background, he has never worked with WordPress before. He was invited to join his team at WCEU 2023 to learn more about WordPress and how to contribute to the community. | Support Technician | Middle | How WordPress works, main problems when using WordPress, where to find/offer help, how to contribute, how to extend WordPress, a roadmap for WordPress, and networking. |