{"id":8856,"date":"2022-03-30T10:08:31","date_gmt":"2022-03-30T09:08:31","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=8856"},"modified":"2022-06-03T16:22:17","modified_gmt":"2022-06-03T15:22:17","slug":"design-for-conversions-how-to-be-more-profitable-by-putting-people-first","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2022\/session\/design-for-conversions-how-to-be-more-profitable-by-putting-people-first\/","title":{"rendered":"Design for conversions: how to be more profitable by putting people first"},"content":{"rendered":"\n<p>How important is design in your agency? Do your website and product builds start from putting users at the centre? <\/p>\n\n\n\n<p>Your agency can be more profitable with an approach that follows the basic principles of human-centred design. We\u2019ll see how you can increase sales and conversions by building sites that are focussed, first and foremost, on helping out the human beings that use them. Making sure that we include all of those beings: creating products that are accessible and inclusive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How important is design in your agency? Do your website and product builds start from putting users at the centre? Your agency can be more profitable with an approach that follows the basic principles of human-centred design. We\u2019ll see how you can increase sales and conversions by building sites that are focussed, first and foremost, &hellip; <a href=\"https:\/\/europe.wordcamp.org\/2022\/session\/design-for-conversions-how-to-be-more-profitable-by-putting-people-first\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Design for conversions: how to be more profitable by putting people first&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11900283,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1654340400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[9260],"footnotes":""},"session_track":[47],"session_category":[54],"class_list":["post-8856","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2","wcb_session_category-accessibility"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"4 June 2022","time":"12:00"},"session_speakers":[{"id":"9260","slug":"piccia-neri","name":"Piccia Neri","link":"https:\/\/europe.wordcamp.org\/2022\/speaker\/piccia-neri\/"}],"session_cats_rendered":"Accessibility","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/8856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/8856\/revisions"}],"predecessor-version":[{"id":9337,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/8856\/revisions\/9337"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/9260"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/piccianeri"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=8856"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=8856"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=8856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}