It’d be great if there was a reader sitting next to you every time you wrote a blog post. Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely useless. <\/p>\n\n\n\n
In this talk, you’ll see the data you need, the questions to ask, and the research methods to use if you want to create true-to-life content personas. Vassy will also share a template you can use to summarize all your knowledge and bring the audience into your day-to-day content creation.<\/p>\n","protected":false},"excerpt":{"rendered":"
It’d be great if there was a reader sitting next to you every time you wrote a blog post. Creating a robust content persona gets you as close as possible. If done right, it can be a powerful tool that improves the fit between your audience and your content. But if done wrong, it’s completely … Continue reading “Building data-driven content personas”<\/span><\/a><\/p>\n","protected":false},"author":5798596,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1654329600,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[9388],"footnotes":""},"session_track":[46],"session_category":[62],"class_list":["post-8817","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-content"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"4 June 2022","time":"09:00"},"session_speakers":[{"id":"9388","slug":"vassilena-valchanova","name":"Vassilena Valchanova","link":"https:\/\/europe.wordcamp.org\/2022\/speaker\/vassilena-valchanova\/"}],"session_cats_rendered":"Content","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/8817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/8817\/revisions"}],"predecessor-version":[{"id":9421,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/8817\/revisions\/9421"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/9388"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/vasvalch"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=8817"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=8817"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=8817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}