{"id":23369,"date":"2021-05-31T10:42:50","date_gmt":"2021-05-31T10:42:50","guid":{"rendered":"https:\/\/europe.wordcamp.org\/2021\/?post_type=wcb_session&#038;p=23369"},"modified":"2021-05-31T17:56:01","modified_gmt":"2021-05-31T15:56:01","slug":"5-non-sales-metrics-to-measure-the-performance-of-your-blog","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2021\/session\/5-non-sales-metrics-to-measure-the-performance-of-your-blog\/","title":{"rendered":"5 non-sales metrics to measure the performance of your blog"},"content":{"rendered":"\n<p>Marketers and business owners continually report that their greatest content struggle is measuring success.<\/p>\n\n\n\n<p>That&#8217;s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn&#8217;t mean the content is any less valuable.<\/p>\n\n\n\n<p>The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can&#8217;t directly attribute sales to content.<\/p>\n\n\n\n<p>When done right, content provides significant business value, you just have to know how to measure it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers and business owners continually report that their greatest content struggle is measuring success. That&#8217;s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn&#8217;t mean the content is any less valuable. The 5 non-sales metrics discussed here can &hellip; <a href=\"https:\/\/europe.wordcamp.org\/2021\/session\/5-non-sales-metrics-to-measure-the-performance-of-your-blog\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;5 non-sales metrics to measure the performance of your blog&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15025730,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1623158880,"_wcpt_session_duration":600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[23257],"footnotes":""},"session_track":[40],"session_category":[43],"class_list":["post-23369","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-lightning-talk"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"June 8, 2021","time":"15:28"},"session_speakers":[{"id":"23257","slug":"jessica-thiefels","name":"Jessica Thiefels","link":"https:\/\/europe.wordcamp.org\/2021\/speaker\/jessica-thiefels\/"}],"session_cats_rendered":"Lightning talk","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/23369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/users\/15025730"}],"version-history":[{"count":2,"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/23369\/revisions"}],"predecessor-version":[{"id":24428,"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/sessions\/23369\/revisions\/24428"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/speakers\/23257"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/media?parent=23369"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_track?post=23369"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2021\/wp-json\/wp\/v2\/session_category?post=23369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}