{"id":13825,"date":"2020-05-04T22:35:31","date_gmt":"2020-05-04T22:35:31","guid":{"rendered":"https:\/\/2020.europe.wordcamp.org\/?post_type=wcb_session&#038;p=13825"},"modified":"2020-06-05T14:35:09","modified_gmt":"2020-06-05T14:35:09","slug":"designing-for-conversion","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2020\/session\/designing-for-conversion\/","title":{"rendered":"Designing for conversion"},"content":{"rendered":"\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/2020.europe.wordcamp.org\/track-2\/\">Watch live on track two<\/a><\/div>\n<\/div>\n\n\n\n<p>While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer&#8217;s point of view. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>She will open up the mindset of business-driven design, give tips on how to design for better conversion in digital channels and how to measure the impact of the designs via A\/B testing. The talk will include some real-life design examples and A\/B testing results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer&#8217;s point of view.<\/p>\n","protected":false},"author":14497394,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1591455900,"_wcpt_session_duration":600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[11992],"footnotes":""},"session_track":[144],"session_category":[133,128],"class_list":["post-13825","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2","wcb_session_category-design","wcb_session_category-lightning-talk"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"6 June 2020","time":"15:05"},"session_speakers":[{"id":"11992","slug":"sonja-jaakkola","name":"Sonja Jaakkola","link":"https:\/\/europe.wordcamp.org\/2020\/speaker\/sonja-jaakkola\/"}],"session_cats_rendered":"Design, Lightning Talk","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13825\/revisions"}],"predecessor-version":[{"id":21453,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13825\/revisions\/21453"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/11992"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/sonjajaakkola"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=13825"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=13825"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=13825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}