{"id":13818,"date":"2020-05-04T22:30:41","date_gmt":"2020-05-04T22:30:41","guid":{"rendered":"https:\/\/2020.europe.wordcamp.org\/?post_type=wcb_session&#038;p=13818"},"modified":"2020-06-05T14:15:19","modified_gmt":"2020-06-05T14:15:19","slug":"a-b-testing-the-art-of-building-better-websites-with-science","status":"publish","type":"wcb_session","link":"https:\/\/europe.wordcamp.org\/2020\/session\/a-b-testing-the-art-of-building-better-websites-with-science\/","title":{"rendered":"A\/B testing &#8211; the art of building better websites with science!"},"content":{"rendered":"\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/2020.europe.wordcamp.org\/track-1\/\">Watch live on track one<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn&#8217;t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">However, if you want to build a profitable WordPress site, why rely solely on your instincts when you could rely on objective measures implementing an A\/B test? In this talk Ruth will present why A\/B tests are important and the types of tests you might want to do on your own websites. She will spend some time reviewing an A\/B checklist to discover what things to test and will provide some implemented test examples and their results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After spending enough time working with WordPress, you end up developing a sixth sense of what works and what doesn&#8217;t work. For example, experience allows us to distinguish good ideas from bad ones, or a professional web design from a poor quality one. However, if you want to build a profitable WordPress site, why rely solely on your instincts when you could rely on objective measures implementing an A\/B test? In this talk Ruth will present why A\/B tests are important and the types of tests you might want to do on your own websites. She will spend some time reviewing an A\/B checklist to discover what things to test and will provide some implemented test examples and their results.<\/p>\n","protected":false},"author":15155902,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1591373700,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[12013],"footnotes":""},"session_track":[143],"session_category":[133,127],"class_list":["post-13818","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-design","wcb_session_category-talk"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"5 June 2020","time":"16:15"},"session_speakers":[{"id":"12013","slug":"ruth-raventos","name":"Ruth Ravent\u00f3s","link":"https:\/\/europe.wordcamp.org\/2020\/speaker\/ruth-raventos\/"}],"session_cats_rendered":"Design, Talk","_links":{"self":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13818\/revisions"}],"predecessor-version":[{"id":21424,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/13818\/revisions\/21424"}],"speakers":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/12013"}],"author":[{"embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/rraventos"}],"wp:attachment":[{"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=13818"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=13818"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/europe.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=13818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}